Taking readers from media students to media professionals, Introducing Media Practice brings together the 'why' and the 'how to' of media studies. It explains how adding theory to practice improves students' media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book: Covers the full range of media practice skills, from building production teams and writing briefs, throug...

Practical guidance for nurses and health professionals on using psychology to help patients improve their health and wellbeing and cope with illness.

This is the ultimate book on what is now an established methodology in teaching the fundamentals of communication to children and adults who have severe learning difficulties or autism.

Inspiring and supporting students to become an insightful, creative and professional teacher of primary English.

Mapped to the 2021 RPS Competency Framework and 2018 NMC Standards, this concise book introduces all aspects of nurse prescribing in clear, straightforward terms.

Ensure research is ethical with this Little Quick Fix. Cheryl N. Poth helps the reader to identify the ethical considerations of their research, protect the privacy of their subjects, develop an ethical research design and respond to ethical issues as they arise.

A Super Quick guide to developing your information literacy skills, from identifying and evaluating sources to challenging misinformation and fake news.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Drawing on the latest research and debates and featuring contributions from leading experts in the field, this new, introductory textbook demonstrates how political scientists are tackling some of the biggest questions in UK politics today.

This accessible guide takes you through the process of designing, conducting and writing up a research project using case study methods. In his characteristic warm and friendly style, Gary Thomas covers each step at a confidence-building pace, helping you to get to grips with the theory and practice of doing a case study. Focusing on vital issues like validity, reliability and quality in research, the author helps you ensure your research is rigorous and methodologically sound.