Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Taking readers from media students to media professionals, Introducing Media Practice brings together the 'why' and the 'how to' of media studies. It explains how adding theory to practice improves students' media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book: Covers the full range of media practice skills, from building production teams and writing briefs, throug...

Practical guidance for nurses and health professionals on using psychology to help patients improve their health and wellbeing and cope with illness.

Drawing on the latest research and debates and featuring contributions from leading experts in the field, this new, introductory textbook demonstrates how political scientists are tackling some of the biggest questions in UK politics today.

This accessible guide takes you through the process of designing, conducting and writing up a research project using case study methods. In his characteristic warm and friendly style, Gary Thomas covers each step at a confidence-building pace, helping you to get to grips with the theory and practice of doing a case study. Focusing on vital issues like validity, reliability and quality in research, the author helps you ensure your research is rigorous and methodologically sound.

This book provides students with a comprehensive and critical look at the EYFS curriculum.

A Super Quick guide to thinking critically, from reasoning and arguments to spotting bias and avoiding information overload.

Provides a clear explanation of the science as well as the practical and clinical aspects of infection prevention and control; giving students a more robust knowledge base to better prepare them for taking on future leadership roles in this area.

A beginner's guide to reflective practice that guides the reader through how to write reflectively throughout their career in nursing, from the first reflective exercise at university to carrying out reflective practice on placement or as a professional nurse.