In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...

Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors often want their students to better grasp "the big picture." Fundamentals of Financial Accounting Concepts delivers a unique approach to building accounting skills while maintaining a more traditional use of debits and credits. Through this method, the authors drive students' curiosity and inspire them to ask the "why" questions that get at the heart of how ...

Computer Organization and Design RISC-V Edition: The Hardware Software Interface, Second Edition, the award-winning textbook from Patterson and Hennessy that is used by more than 40,000 students per year, continues to present the most comprehensive and readable introduction to this core computer science topic. This version of the book features the RISC-V open source instruction set architecture, the first open source architecture designed for use in modern computing environments such as cloud...

Providing the ocular anatomy and physiology content needed for a thorough comprehension of this complex field, Clinical Anatomy and Physiology of the Visual System, 4th Edition, offers a solid foundation for recognizing and understanding specific clinical situations and how they relate to anatomic structure. This concise, well-referenced resource covers the clinical anatomy of the eye, its adnexa and visual pathways, and histologic information-the information you need for success in coursewor...

With a new chapter on the environment, and extensive coverage of the coronavirus pandemic and global health, Heather McKibben continues to enliven Karen Mingst's classic, concise text. Refined and expanded InQuizitive activities help students learn, retain and apply key concepts to real-world events. Plus, new biweekly News Analysis activities help students apply the main theories of the text to contemporary real-world examples they would encounter in the media.

Actively engage students to become expert problem solvers and critical thinkers

Nivaldo Tro’s Chemistry: A Molecular Approach presents chemistry visually through multi-level images–macroscopic, molecular, and symbolic representations ― to help students see the connections between the world they see around them, the atoms and molecules that compose the world, and the formulas they write down on paper. Interactive, digital versions of selected worked examples instruct students how to brea...

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience and a client roster composed of some of the world s leading companies this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodolog...

Long considered the standard for covering chemistry at a high level, PRINCIPLES OF MODERN CHEMISTRY continues to set the standard as the most modern, rigorous, and chemically and mathematically accurate book on the market. This authoritative text features an "atoms first" approach and thoroughly revised chapters on Quantum Mechanics and Molecular Structure (Chapter 6), Electrochemistry (Chapter 17), and Molecular Spectroscopy and Photochemistry (Chapter 20). In addition, the text utilizes mat...

New York Times Bestseller | A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits youll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr.

Foggs new and extremely practical method picks up where Atomic Habits left off.

There are many great books on the topic [of habits]: The Power of Habit, Atomic Habits, but this offers the most comprehensive, practical, simple, and comp...

Explore how organizations can go from linear to circular business models with this experiential blend of relevant theory and practice.