Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog ...

Bij aanschaf van dit artikel ontvang je een leerwerkboek. Je ontvangt een papieren exemplaar met op de achterkant een unieke licentiecode voor het gebruik van het E-boek op Digiplein.

A practical guide to adopting an accurate risk analysis methodology

The Failure of Risk Management provides effective solutionstosignificantfaults in current risk analysis methods. Conventional approaches to managing risk lack accurate quantitative analysis methods, yielding strategies that can actually make things worse. Many widely used methods have no systems to measure performance, resulting in inaccurate selection and ineffective application of risk management strategies. These fundament...

Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.

Written in a conversational style that transforms complex ideas into accessible ones, this international best-selling textbook provides an interdisciplinary review of the theories and research in cross-cultural psychology. The text’s unique critical thinking framework, including Critical Thinking boxes, helps students develop analytical skills. Exercises interspersed throughout promote active learning and encourage class discussion.

Case in Point sections review controversial issues and opi...

This accessible, hands-on text has now been revised and updated, with expanded coverage of topics including how theory may emerge from exploratory data analysis. The book prepares graduate students, new researchers, and even seasoned investigators to develop their own theories and build on existing ones.

Hundreds of thousands of clinicians and graduate students have relied on this text--now significantly revised with more than 50% new material--to learn the fundamentals of cognitive behavior therapy (CBT). Leading expert Judith S. Beck demonstrates how to engage patients, develop a sound case conceptualization, plan individualized treatment, structure sessions, and implement core cognitive, behavioral, and experiential techniques.

Throughout the book, extended cases of one client with severe ...

An accessible yet in-depth introductory textbook on the basic concepts of phonetics, fully updated and revised

This broad, interdisciplinary textbook investigates how speech can be written down, how speech is produced, its acoustic characteristics, and how listeners perceive speech. Phonetics: Transcription, Production, Acoustics, and Perception introduces readers to the fundamental concepts of the discipline, providing coverage of all four areas of phonetics. This comprehensive textbook also...

Written for undergraduate majors in chemistry and chemical engineering, this book teaches the basic principles of electroanalytical chemistry and illustrates best practices through the use of case studies of organic reactions and catalysis using voltammetric methods and of the measurement of clinical and environmental analytes by potentiometric techniques. It provides insight beyond the field of analysis as students address problems arising in many areas of science and technology. The book al...

This resource looks at every aspect of intercultural communication from extensive number of insightful angles, including of contexts such as cultural or ethnic, geographic and situational, covering both verbal and non-verbal interaction, alongside a range of theories and perceptions. The 8th edition continues to be a proven resource for media, culture and communications students.