At the crossroads of philosophy, artistic practice, and art history.Though Gilles Deleuze and Felix Guattari were not strictly art historians, they reinvigorated ontological and formal approaches to art, and simultaneously borrowed art historical concepts for their own philosophical work. They were dedicated modernists, inspired by the German school of expressionist art historians such as Riegl, Wölfflin, and Worringer and the great modernist art critics such as Rosenberg, Steinberg, Greenbe...

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.

The second edition features ...

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.The book offers the tools and exercises to build your own brand and offers a rich array of tips fro...

ArchiMate®, an Open Group Standard, is an open and independent modeling language for Enterprise Architecture that is supported by different tool vendors and consulting firms. The ArchiMate language enables Enterprise Architects to describe, analyze, and visualize the relationships among architecture domains in an unambiguous way.

This Pocket Guide is based on the ArchiMate® 3.0.1 Specification. It gives a concise introduction to the ArchiMate language. What's more, it's authoritative with m...

Interdisciplinary education has been identified by many educational organisations in Europe and the United States as important for what lies ahead, and it has become a buzzword in some debates about educating for the future. Now, more than ever, higher education is challenged to educate students to see beyond the limits of their own discipline and to come up with innovative integrated solutions for our global challenges. But how do you define interdisciplinarity? How do you measure whether a ...

Electronics plays a central role in our everyday lives. It is at the heart of almost all of today's essential technology, from mobile phones to computers and from cars to power stations. As such, all engineers, scientists and technologists need to have a fundamental understanding of this exciting subject, and for many this will just be the beginning.

Now in its sixth edition, Electronics: A Systems Approach provides an outstanding introduction to this fast-moving and important field. Comprehe...

Five to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Imagine a world where people only watch ads they want to watch at moments that suit them, rather than ads we want them to watch at moments that suit us. How would your brand and advertising strategy change? Which of the things you do now would no longer work? Which assets and skills do you lack? Would your job still exist? A...

A smart and witty guide to all you want to know about human genetics.

Human genetics is not the playground of science alone. Genetics concerns all of us, for we all have DNA, genes, genomes, and chromosomes. Our genes determine partly our appearance and our behaviour, our talents and our health risks.

The authors of 'The Human Recipe' use humour to explain what we understand about human genetics. With anecdotes and topical examples, they demonstrate how genetics affects our everyday lives. Wh...

Offers a concise yet thorough presentation of engineering mechanics theory and application. The material is reinforced with numerous examples to illustrate principles and imaginative, well-illustrated problems of varying degrees of difficulty. The book is committed to developing users' problem-solving skills. Features Photorealistc figures (over 400) that have been rendered in often 3D photo quality detail to appeal to visual learners. Presents a thorough combination of both static and dynami...

From ancient times, mathematics has developed side-by-side with physics; only in the last two hundred years they came apart as different branches of science. Extensive use of mathematics in other sciences, such as biology, chemistry, economics, pharmacology, environmental and social sciences is even more recent. Nowadays, knowledge of mathematical techniques is indispensable also for students and researchers in these fields.

The series of textbooks “Mathematics that Works” presents mathem...