The unique position of design in the political context of postwar Belgium.

In the postwar era, design became important as a marker of modernity and progress at world fairs and international exhibitions and in the global markets. The Belgian state took a special interest in this vanguard phenomenon of 'industrial design' as a vital political and economic strategic tool in the context of the Cold War and the creation of the European community. This book describes the unique position that design...

If your business hasn't already embraced visual thinking, why not?

Visual thinking and drawing are both becoming increasingly important in today's business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engagement. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another's ide...

Design for Sustainability Survival Guide concerns all the details on applying sustainability requirements in design. It is a critical and concise overview of the important facts from all imaginable angles. The book is written and illustrated to inform, support and inspire future designers.

The guide covers everything in sustainability: from personal reader experience to universal guiding principles, from energy use and the flow of materials to the role of time, consumption, use, circularity a...

In the first book to map out what AI brings to graphic design – and to identity design in particular – author Melani De Luca shares the experiences of designers in the field and pinpoints coherent working methods, practical approaches, and ethical structures. Balancing between playful writing, using the voice of AI persona Steve, and rigorous academic inquiry, she offers a replicable conceptual framework that advances methodology and practice in graphic design, integrating AI and machine ...

The ability to imagine different possible futures and the will to influence the course of events are deeply human. These ideas about the future can also determine which of the many possible futures will become reality. Designing futures therefore means that by creating and communicating potential scenarios, you can shape the futures of your fellow human beings and influence the course of events.

Design is becoming more strategic as a discipline, moving away from 'making things beautiful' to '...

This book provides the reader with a comprehensive, relevant, and visually rich insight into the world of research methods specifically aimed at product designers. It includes practical case studies and tutorials that will inform, inspire and help you to conduct product design research better.

Product designers need a comprehensive understanding of research methods as their day-to-day work routinely involves them observing people, asking questions, searching for information, making and testi...

Focuses on the three key types of drawing, explanatory sketches, notational sketches and visual narratives that help designers think through and communicate their ideas. Through these three fundamentals, this title provides a course in creating clear graphic layouts and diagrams, including expressive human forms, and thumbnailing a process.