Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.

The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain con...

Now updated with new chapters on culture and on populism, this seminal text disputes the view that we are experiencing a "clash of civilizations" as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global melange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed.

In a new ...

Der Band enthält klassische Texte zu den Kernbereichen und wichtigen Theorien der Sprachwissenschaft, Originaltexte u. a. von Frege, Paul, de Saussure, Bühler, Bloomfield, Wittgenstein, Austin, Grice, Chomsky, Goldberg, Tomasello. Den Texten gehen einführende Darstellungen voraus, die die Voraussetzungen für selbstständigen Zugang und kritisch-vergleichende Lektüre schaffen. Das Buch gliedert sich in die Gegenstandsbereiche: Sprachtheorien; Sprache und Handlung; Diskurs und Konversation...