A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main management decisions: whether to internationalise, which markets to enter, how to enter a foreign market, and how to design and then implement and co-ordinate the global marketing programme appropria...

WITH INTRODUCTIONS BY MARGARET ATWOOD AND DAVID BRADSHAWFar in the future, the World Controllers have created the ideal society. Through clever use of genetic engineering, brainwashing and recreational sex and drugs all its members are happy consumers. Bernard Marx seems alone harbouring an ill-defined longing to break free.

A visit to one of the few remaining Savage Reservations where the old, imperfect life still continues, may be the cure for his distress... Huxley's ingenious fantasy of t...

Caleb Williams is a psychological thriller and suspenseful tale of detection and pursuit. It is also a powerful political novel, inspired by the events following the French Revolution. This new edition reprints the original novel of 1794, the grittier, topical text that reflects Godwin's political philosophy.

The hidden costs of artificial intelligence—from natural resources and labor to privacy, equality, and freedom “This study argues that [artificial intelligence] is neither artificial nor particularly intelligent. . . .

A fascinating history of the data on which machine-learning systems are trained.”—New Yorker “A valuable corrective to much of the hype surrounding AI and a useful instruction manual for the future.”—John Thornhill, Financial Times “It’s a masterpiece, and ...

The Penguin English Library Edition of Daisy Miller and The Turn of the Screw by Henry James"I'm a fearful, frightful flirt! Did you ever hear of a nice girl that was not?"This edition contains two of Henry James's most popular short works. Travelling in Europe with her family, Daisy Miller, an exquisitely beautiful young American woman, presents her fellow-countryman Winterbourne with a dilemma he cannot resolve. Is she deliberately flouting social convention in the outspoken way she talks a...

A Writer’s Reference helps you engage in and meet the challenges of your writing course. Clear How-to boxes help you complete common writing assignments like argument and analysis. Guidance about paraphrasing and fact-checking sources help you become a more responsible writer and reader. And Notes-to-self help you reflect on your progress and plan your revision. If your instructor has assigned Achieve, you have new ways to engage with course material and with your instructor and peers. Revi...

Now firmly established as one of the leading economics principles texts in the UK and Europe, the sixth edition of Microeconomics has been fully updated. Much revered for its friendly and accessible approach, emphasis on active learning and unrivalled support resources, this edition features brand-new new coverage of the impact of globalization, digitization and the gig economy.This title is available with MindTap, a flexible online learning solution that provides students with all the tools ...

The Collins Complete Works of Oscar Wilde is the only truly complete and authoritative single-volume edition of Oscar Wilde’s works, and is available in both hardback and this paperback edition. Continuously in print since 1948, the Collins Complete Works of Oscar Wilde has long been recognised as the most comprehensive and authoritative single-volume collection of Wilde’s texts available, containing his only novel, The Portrait of Dorian Gray, as well as his plays, stories, poems, essays...

This rhetorically-driven, genre-based handbook prepares university writers to write in different ways for different courses, professional contexts, and civic and everyday scenarios. It helps them to be every kind of writer - one who slips in and out of a range of roles, writing situations, and conversations. It gives novice writers the versatility and confidence to succeed. It helps them to enter coversations, plan documents, cite sources, check facts, and understand (even question) language ...