Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Applied Thermodynamics for Engineering Technologists provides a complete introduction to the principles of thermodynamics for degree level students on courses in mechanical, aeronautical, chemical, environmental and energy engineering and engineering science courses. The fifth edition of this classic text for applied courses has been completely revised and updated to take account of modern teaching methods and perspectives, with the emphasis placed on the application of theory to real process...

For thirty years this has been the acknowledged standard in advanced classical mechanics courses. This classic text enables students to make connections between classical and modern physics - an indispensable part of a physicist's education. In this new edition, Beams Medal winner Charles Poole and John Safko have updated the text to include the latest topics, applications, and notation, to reflect today's physics curriculum. They introduce students to the increasingly important role that non...

The study of atomic and molecular physics is a key component of undergraduate courses in physics, because of its fundamental importance to the understanding of many aspects of modern physics. The aim of this text is to provide a unified account of the subject.

For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory...

How does science work? Does it tell us what the world is "really" like? What makes it different from other ways of understanding the universe? In Theory and Reality, Peter Godfrey-Smith addresses these questions by taking the reader on a grand tour of more than a hundred years of debate about science. The result is a completely accessible introduction to the main themes of the philosophy of science. Examples and asides engage the beginning student, a glossary of terms explains key concepts, a...

To a diverse group of industries, static headspace-gas chromatography (static HS-GC) is an indispensable technique for analyzing volatile compounds; it enables the analyst to assay a variety of sample matrices, while avoiding the time-consuming and costly preparation involved with traditional GC.

The Sixth Edition of Microbiology: An Evolving Science inspires students to engage with the most cutting-edge research in the field through new digital tools and a transparent pedagogical framework. New research examples from two themes-the microbiome and global impacts-show students why microbiology is exciting and relevant, while an objectives-led framework helps them understand and apply concepts before, during, and after class.

This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core...

CALCULUS: EARLY TRANSCENDENTALS, Metric, 9th Edition provides you with the strongest foundation for a STEM future. James Stewart's Calculus, Metric series is the top-seller in the world because of its problem-solving focus, mathematical precision and accuracy, and outstanding examples and problem sets. Selected and mentored by Stewart, coauthors Daniel Clegg and Saleem Watson continue his legacy, and their careful refinements retain Stewart's clarity of exposition and make the 9th Edition an ...