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Studieboeken (146)
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Work Psychology / 7th edition
Understanding Human Behaviour in the Workplace
2022 || Paperback || John Arnold e.a. || Pearson || ook als eBook
For undergraduate students in business, management and psychology, as well as those studying for professional qualifications. Gain a clear and authoritative introduction to human behaviour in the workplace Work Psychology: Understanding Human Behaviour in the Workplace, 7th edition, by Arnold, Coyne, Randall and Pattterson is an accessible and fascinating examination of human behaviour in today's workplace, written by authors who are all experts in their fields. Substantially updated with new...
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Essentials of Organizational Behaviour / 15th Global Edition
2021 || Paperback || Stephen Robbins e.a. || Pearson || ook als eBook
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in organizational behavior. A streamlined presentation of key organizational behavior concepts
Currently in use at more than 500 colleges and universities worldwide, Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and interact wi...
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Corporate Finance / 6th Global Edition
2023 || Paperback || Jonathan Berk e.a. || Pearson
Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. You can "practice finance to learn finance" by solving problems like those faced by today's professionals.
The 6th Edition features the latest research, data, events and technologies to help ...
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English for International Tourism New Edition Upper Intermediate Coursebook (with DVD-ROM)
2013 || Paperback || Peter Strutt e.a. || Pearson
The series builds learner confidence in the professional skills needed for the tourist industry whilst developing their language awareness. Students practise these skills in realistic Case Studies that reflect topical tourism issues. The DVD-ROM accompanying the Coursebook includes travel DVDs with accompanying worksheets.
English for International Tourism is recommended preparation for the LCCI English for tourism exams www.lcci.org.uk.
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Human Resource Management / 8th edition
A Contemporary Approach
2017 || Paperback || Julie Beardwell e.a. || Pearson
This highly engaging, bestselling textbook, now in its eighth edition offers a comprehensive examination of contemporary human resource management issues and debates. Aimed at undergraduate, postgraduate and MBA students, this title provides an authoritative source for students of CIPD Advanced qualifications.
Strategy Safari / 2nd Edition
The complete guide through the wilds of strategic management
2023 || Paperback || Henry Mintzberg e.a. || Pearson
"Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys." The Observer "My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning." Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem.
The world of strategy can seem to be an impenetrable jun...
Marketing Research / 9th edition
2019 || Paperback || Alvin Burns e.a. || Pearson || ook als eBook
For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.
The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...
The Strategy Process / 5th edition
Concepts, Contexts, Cases
2013 || Paperback || Joseph Lampel e.a. || Pearson
'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from t...
The Business Environment / 9th edition
A Global Perspective
2023 || Paperback || Ed Thompson e.a. || Pearson
A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...
The Brand Gap / 2nd Edition
Revised Edition
2020 || Paperback || Marty Neumeier || Pearson
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...