How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of resp...

Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth.

Reach New Heights with the Best AP® Economics Textbook

AP® Economics courses are challenging. Written specifically for AP® students and teachers by AP® Econ experts Margaret Ray and David Anderson, Krugman’s Economics for the AP® Course, 4th Edition provides all the support you need to reach the summit and to succeed on the exams. Meticulously revised to mirror the Course Framework, this textbook features 6 Macroeconomics units and 6 Microeconomics units, each organized to cover the to...

Presents developments in airline industry and business models. This book examines important elements in demand and traffic, price and yield, output and unit cost. It also probes into three critical aspects of capacity management: network management; fleet management; and revenue management.

Few enter the logistics management industry with experience in all aspects of the profession. This book provides clear, workable explanations and guidance on the fundamentals to achieve success. A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of the industry, covering packaging, transportation, warehousing and exporting and importing of goods.

This fully updated second edition features a new chapter on Health and Safety in the field, and coverage o...

This Handbook was the first APM Body of Knowledge Approved title for the Association for Project Management. Over the course of five editions, Gower Handbook of Project Management has become the definitive desk reference for project management practitioners. The Handbook gives an introduction to, and overview of, the essential knowledge required for managing projects.

The team of expert contributors, selected to introduce the reader to the knowledge and skills required to manage projects, inc...

This second edition handbook provides a retrospective and prospective overview of the state of knowledge on leadership as a multidisciplinary field, and utilises an innovative structure to create synergies between different leadership schools.

Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.

Public Finance and Public Choice provides a comprehensive analysis of the economics of the public sector, taking a diagrammatic approach to the subject. Particular emphasis is given to the public choice and behavioural economics schools of thought.

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platf...