'Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. The author conveys the realities of strategic management through diverse, international and contemp...

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern org...

Global Journalism: Understanding World Media Systems provides an overview of the key issues in global journalism today and traces how media systems have evolved over time in different world regions. Taking into account local context as well as technological change across media industries, the book lays down the foundation for today's journalism students learning about the practice, growth and impact of global media. It offers an up-to-date, thorough overview of media developments in all world...

With new digital tools for retrieval practice and active learning, the Eighth Edition is more effective and engaging than ever. Four exciting features deliver a dynamic, interactive introduction to cognitive psychology today: New InQuizitive science-based adaptive assessmentA pedagogical programme based on the "testing effect"New ZAPS 3.0 Interactive LabsAuthor-created Norton Teaching Tools and a new online Applying Cognitive Psychology reader

With a new chapter on the environment, and extensive coverage of the coronavirus pandemic and global health, Heather McKibben continues to enliven Karen Mingst's classic, concise text. Refined and expanded InQuizitive activities help students learn, retain and apply key concepts to real-world events. Plus, new biweekly News Analysis activities help students apply the main theories of the text to contemporary real-world examples they would encounter in the media.

Niveau B1 Zielgruppe: Selbstlerner oder als kursbegleitendes Material - aktualisierte und zum Teil erweiterte Neuausgabe des beliebten Übungsmaterials - klare Erklärungen zum richtigen Gebrauch von Präpositionen - vielfältige Anwendungsbeispielen und Übungen - Lösungen im Anhang

Die Einführung gibt einen Überblick über die Literaturdidaktik aus der Perspektive des Faches Deutsch als Fremd- und Zweitsprache. Sie kann für die universitäre und außeruniversitäre Aus- und Fortbildung sowie zum Selbststudium verwendet werden. Ziel ist es, unterschiedliche Ansätze für die Arbeit mit literarischen Texten auf den Sprachniveaus A1-C2 vorzustellen. Dabei stehen theoretische Grundlagen wie praktische Unterrichtsvorschläge gleichermaßen im Fokus.

Long considered the standard for covering chemistry at a high level, PRINCIPLES OF MODERN CHEMISTRY continues to set the standard as the most modern, rigorous, and chemically and mathematically accurate book on the market. This authoritative text features an "atoms first" approach and thoroughly revised chapters on Quantum Mechanics and Molecular Structure (Chapter 6), Electrochemistry (Chapter 17), and Molecular Spectroscopy and Photochemistry (Chapter 20). In addition, the text utilizes mat...

This book is a fresh approach to a calculus based, first course in probability and statistics, using R throughout to give a central role to data and simulation. The book introduces probability with Monte Carlo simulation as an essential tool. Simulation makes challenging probability questions quickly accessible and easily understandable.

Mathematical approaches are included, using calculus when appropriate, but are always connected to experimental computations. Using R and simulation gives a ...

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. This user-friendly text and atlas combination is filled with clear explanations, art, and micrographs to elucidate key concepts and facilitate learning For more than four decades, this trusted classic has been considered the hands-down best overview of human tissue structure and function. Accessible yet com...