This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.

No...

Statistics for Linguists: An Introduction Using R is the first statistics textbook on linear models for linguistics. The book covers simple uses of linear models through generalized models to more advanced approaches, maintaining its focus on conceptual issues and avoiding excessive mathematical details. It contains many applied examples using the R statistical programming environment.

Written in an accessible tone and style, this text is the ideal main resource for graduate and advanced unde...

Ook in het onderwijs geldt: elkaar begrijpen is een kiem van inspiratie, niet begrepen worden een bron van frustratie.We weten wat er nodig is om contact te maken, maar: hoe doe je dat? Gedrag lokt immers emotie uit. Bij de ander én bij jou. Hoe blijf je professioneel en in verbinding communiceren zonder de relatie geweld aan te doen? Verbinding maken is geen trucje of een aangeboren talent. Het is een vaardigheid die je kunt leren!

Behavior Modification,10/e assumes no specific prior knowledge about psychology or behavior modification on the part of the reader. The authors begin with basic principles and procedures of behavior modification and then provide readers with how-to-skills such as observing and recording. Next, the authors provide advanced discussion and references to acquaint readers with some of the empirical and theoretical underpinnings of the field.

Readers will emerge with a thorough understanding of beh...

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes n...

TWEEDE DRUK Met een verbeterde opzet, meer aandacht voor de actualiteit en beroepspraktijk, toetsen en meer!

Het opstellen van begrotingen, offertes, calculaties en werkplanningen is een essentieel onderdeel van het werk in de groene ruimte. Heel belangrijk dus om deze lastige materie goed onder de knie te krijgen en je eigen te maken. In deze module leer je wat een begroting is, waarom je een begroting op moet stellen en hoe je deze op moet stellen. Zo heb je onder meer te maken met arbeids...

Oxford English Grammar Course Intermediate is a revision and expansion of the highly successful How English Works.

Introducing Language and Intercultural Communication is a lively and accessible introduction for undergraduates who are new to the study of intercultural communication, with a particular emphasis on the language dimension. Incorporating real-life examples from around the world and drawing on current research, this text argues against cultural stereotyping and instead provides students with a skill-building framework to enhance understanding of the complexities of language and intercultural co...

Statistical Inference via Data Science: A ModernDive into R and the Tidyverse provides a pathway for learning about statistical inference using data science tools widely used in industry, academia, and government. It introduces the tidyverse suite of R packages, including the ggplot2 package for data visualization, and the dplyr package for data wrangling. After equipping readers with just enough of these data science tools to perform effective exploratory data analyses, the book covers tradi...