Using the notion of "Realdesign", as a parallel to Realpolitik, the authors aim to highlight political, social and methodological obstacles when designers turn to design thinking, participation and "living labs", with the hope of changing the world for the better.

How can you effectively motivate young people to engage with foreign language learning?How can young people engage with new ideas and cultural experiences within and outside the classroom?The new and fully revised edition of A Practical Guide to Teaching Foreign Languages in the Secondary School offers straightforward advice and inspiration for training teachers, newly qualified teachers (NQTs) and teachers in their early professional development. Offering a wide range of strategies for succe...

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.

An Introduction to Numerical Methods: A MATLAB® Approach, Fifth Edition continues to offer readers an accessible and practical introduction to numerical analysis. It presents a wide range of useful and important algorithms for scientific and engineering applications, using MATLAB to illustrate each numerical method with full details of the computed results so that the main steps are easily visualized and interpreted. This edition also includes new chapters on Approximation of Continuous Func...

The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society. This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s r...

The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and the global economy more generally. This interdisciplinary work is a must for researchers and students ...

Earth’s climate is changing. This book investigates the scientific, environmental, social, political, and economic aspects of climate change. It enables students to reach an informed opinion and encourages active engagement in finding solutions.

It begins with a strong introduction to the scientific factors that drive natural and anthropogenic climate change and expands over three chapters to explore the impact of greenhouse gases on the distribution of solar energy across land, sea, ice, a...

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

This fourth edition has been updated throughout to discuss the global Middle Ages, medieval slavery, climate change and intercontinental pandemics and European exchange with Africa, the Americas and Asia to provide students with a broader understanding of the medieval period which looks beyond the usual European boarders reflecting the new trends in teaching and research. Chapter summaries have been added to each chapter to support students' understanding of the topics, and the glossary has b...