From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

Recipient of a 2022 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) While women in the United States account for nearly half the workforce, they continue to encounter unique personal, social, and structural dynamics as leaders. Authors Lisa DeFrank Cole and Sherylle J. Tan explore these dynamics and more in Women and Leadership: Journey Towards Equity. Grounded in leadership theory and research, this text delves into the barriers and challenges women ...

A key text for those taking the CTLLS unit 'Delivering Employability Skills'.

This book's unique and compelling framework empowers you to practice self-care through thoughts and actions that are within your control, enhancing your well-being without taking on extraneous responsibilities.

Experienced researcher and clinican Keith Morgen summerizes cutting-edge research into an applied introduction in Substance Use Disorders and Addictions, Second Edition. Updated with the DSM-5-TR's diagnostic criteria, Morgen provides a holistic approach to treating individuals with addiction and co-occurring psychiatric disorder.

This new edition of the previously titled Improving Working Memory, introduces readers to the topic; and provides strategies to use in the classroom to support student's additional learning needs.

Provides final year nursing students with comprehensive guidance on how to make the leap from student to registered nurse, helping them to master the skills needed to progress from supervised to professional practice.

An anthology of textual analysis methodologies, this book outlines the advantages and challenges of each approach and demonstrates how to use it so readers have both the tools to decide which methodology would work best for them and the understanding of how to implement it successfully. Â