Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

Approaches to Mixed Methods Research focuses on the choices social scientists make when designing a study that mixes quantitative and qualitative data. Authors Lisa D. Pearce and Jessica Halliday Hardie explore ways to weave together strands of research using qualitative and quantitative data to speak to and enhance each other; a strand being a series of steps involved in collecting and analyzing a single type of data.

The result, they show, is a more holistic body of evidence that emerges, a...

Mixed Methods Research Outside the Box offers a fresh and unconventional perspective on mixed methods research. Author Joseph A. Maxwell empowers readers to creatively blend qualitative and quantitative approaches. Drawing from modern insights on causation and philosophy of science, this book promotes innovation in mixed methods.

Qualitative Research Writing: Credible and Trustworthy Writing from Beginning to End takes you through the writing process step by step, starting with how you think about your research, before you even consider writing. The authors offer practical guidance based on two decades working with faculty and doctoral students.

Whether students are working with qualitative, quantitative, or mixed methods approaches, this book demonstrates how good research is about asking and answering good questions—and guides readers new to methods in how to understand, structure, and successfully explore those questions.Â

Grasp the fundamentals of Human Resource Management with this engaging and accessible text, ideal for undergraduate and postgraduate students.

As our understanding of what constitutes ‘good health’ grows, so does our need to understand the psychological aspects of medicine and health, as well as the psychological interventions available in healthcare. This bestselling textbook provides a comprehensive overview of research, theory, application, and current practices in the field. The new edition delves deeper into critical topics such as diversity and health inequalities, cultural influences on healthcare, the rise of digital hea...

This illuminating guide to the core skills and techniques of the relational approach to coaching brings the intersubjective, collaborative relationship between coach and client into focus. The authors use key case examples from a variety of settings to illustrate the skills needed at different stages of the coaching relationship, including chapters on:

Establishing the Working Alliance

Inquiring Collaboratively

Use of Self

The Presenting Past

Enactments, Games, Ruptures and Repairs

Endings in...

Organizational Communication is the first textbook in the field written from a critical perspective, while providing a comprehensive survey of theory and research in organizational communication. It familiarizes students with the field of organizational communication-historically, conceptually, and practically-and challenges them to reconsider their common sense understandings of work and organizations, preparing them for participation in 21st century organizational settings. Linking theory w...

This book provides a wide-ranging guide to the complex, multidisciplinary area of coaching, exploring coaching theories and approaches, genres and settings, and professional issues.