For junior/senior undergraduate and first-year graduate courses in Operations Research in departments of Industrial Engineering, Business Administration, Statistics, Computer Science, and Mathematics.

Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of op...

Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.

Think like an economist! Economics touches almost every aspect of life, from climate change to terrorism, taxes to house prices, wages, to how much time to spend studying! Thinking like an economist will enable you to evaluate economic policies, understand human behaviour, and make more informed decisions. This comprehensive revision retains the hallmarks of previous editions, with a thorough and detailed presentation of the principles of economics and on the development of your critical thin...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management.

Modern human resources: technology, social media, and managementHuman Resource Management provides students with an introduction to the daily tools and skills they'll need to function as successful managers -- in both human resources and business in general. Wit...

Two-time winner of the best Computer Science and Engineering textbook of the year award from the Textbook and Academic Authors AssociationFor a one/two-semester courses in Computer Networks, Data Communications, and Communications Networks in CS, CIS, and Electrical Engineering departments. With a focus on the most current technology and a convenient modular format, this best-selling text offers a clear and comprehensive survey of the entire data and computer communications field. Emphasizing...

In order to run a successful business, today's manager needs to combine business skills with an understanding of information systems and the opportunities and benefits that they bring to an organisation. Starting from basic concepts, this book provides a comprehensive and accessible guide to:understanding the technology of business information systems; choosing the right information system for an organisation; developing and managing an efficient business information system; employing informa...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

Thistitle is a Pearson Global Edition. The editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to a diverse and international audience. Forcourses in liberal arts physics. Actively engage students inlearning and loving physics.

Paul HewittGÇÖs best-selling ConceptualPhysics defined the liberal arts physics course over 30 years agoand continues as the benchmark. HewittGÇÖs text is guided by the principle of'concepts ...

Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.

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Updated in a new 2nd edition, Agendas, Alternatives, and Public Policies has been reissued in this Longman Classics edition, featuring a new epilogue: Health Care Reform from Clinton to Obama. Comparing the Clinton administration in 1993 with the Obama administration in 2009 and 2010, Kingdon analyses how agenda setting, actors, and alternatives affect public policy.