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Studieboeken (923)
Mastering AI
A Survival Guide to our Superpowered Future
2025 || Paperback || Jeremy Kahn || Bedford Square Publishers
An urgent book on generative artificial interlligence from one of the top US journalists in the tech field, exploring the risk and benefits looming.
Slippery Eugenics
An Introduction to the Critical Studies of Race, Gender and Coloniality
2025 || Paperback || R. Sanchez-Rivera || SAGE
This is an important and timely scholarly contribution that will appeal to academics, students, activists, and advocates in the fields of eugenics, sociology, reproductive health, reproductive rights, social justice, and policy making.
Marketing Communications / 8th edition
A European Perspective
2025 || Paperback || Patrick de Pelsmacker || Pearson
Gain insight into the key concepts, techniques and applications of marketing communications
Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...