Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

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Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...

Covering the fundamentals of organizational behaviour, as well critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations has been updated to include:• A new chapter on Managing Diversity and Inclusion written by Martyna Sliwa, Professor of Business Ethics and Organisation Studies at Durham University Business School. • A new chapter on Managing Motivation—what drives individuals and teams to excel. • New and revamped ca...

This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.

From the author of acclaimed national bestseller The Four Winds comes a haunting, heartbreakingly beautiful novel that illuminates the intricate mother–daughter bond and explores the enduring links between past and present.

A crucial read.' Marshall Goldsmith'A must-read.' Marcus BuckinghamChange and innovation are the cornerstones of dynamic and modern business. Or so we are told. Whether it’s a merger or re-org; a new process, policy, or IT “solution”; or reconfiguring the office layout, change has become the ultimate easy button for leaders, who pursue it with abandon and thereby unleash an endless torrent of disruption on employees.

The result is life in the blender: a perpetual state of upheaval, unce...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Take your practical management skills to the next level with Michael Armstrong's bestselling guide for managers, now in its 11th edition.

Now in four convenient volumes, Fields Virology remains the most authoritative reference in this fast-changing field, providing definitive coverage of virology, including virus biology as well as replication and medical aspects of specific virus families. This volume of Fields Virology: Emerging Viruses, Seventh Edition covers recent changes in emerging viruses, providing new or extensively revised chapters that reflect these advances in this dynamic field.Bundled with the eBook, which will b...

Dopamine ensured the survival of early man. Thousands of years later, it is the source of our most basic behaviors and cultural ideas--and progress itself. The authors examine how human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated.ated.