Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the fou...

A comprehensive overview of the research, theory, application and current practices in the field of psychology for medicine and healthcare, covering topics from epigenetics to social determinants of health and transdiagnostic approaches to mental health and everything in between.

Renowned, bestselling novelist Chuck Palahniuk takes us behind the scenes of the writing life, with postcards from decades on the road and incredible examination of the power of fiction and the art of storytelling.

In this spellbinding blend of memoir and insight, bestselling author Chuck Palahniuk shares stories and generous advice on what makes writing powerful and what makes for powerful writing.

With advice grounded in years of careful study and a keenly observed life, Palahniuk combines ...

How do we accommodate a growing urban population in a way that is sustainable, equitable, and inviting? This question is becoming increasingly urgent as we face diminishing fossil-fuel resources and the effects of a changing climate while global cities continue to compete to be the most vibrant centres of culture, knowledge, and finance. Jan Gehl has been examining this question since the 1960s, when few urban designers or planners were thinking about designing cities for people. But given th...

This book is an accessible introduction to the critical theories used in analysing art

Ideal for residents starting in radiology and radiologic technologists, this concise manual is the perfect introduction to the physics and practice of CT and the interpretation of basic CT images. Designed as a systematic learning tool, it introduces the use of CT scanners for all organs, and includes positioning, use of contrast media, representative CT scans of normal and pathological findings, explanatory drawings with keyed anatomic structures, and an overview of the most important measur...

Orthopaedics and Traumatology: The essential Guide is a completely new textbook in the English language but has a long history in the Netherlands, Europe. For physicians and medical students, for physiotherapists and students studying for this profession, yet also for general practitioners and orthopaedic nurses, this textbook has been the main source of orthopaedic knowledge for decades.

Orthopaedics and Traumatology: The essential Guide deals with the diagnosis and treatmen...

Revised edition: 20 additional methods and a new chapter to introduce humanity-centred design

This handbook documents 80 methods used in design innovation projects leading to the design of new products or services. It is the first publication to bring together methods, tools and case studies that involve multiple disciplines and perspectives – from product and service design to interaction and user experience design. In this revised edition, the authors look beyond the human-centred design ...

Value delivery gets more difficult when organizations grow. The enterprise structures challenge the way of working. Challenges that change when organizations progress on their Agile journey. Agile leaders need to shift their focus from the teams to collaboration and business outcome. Agile coaches discover that they need additional skills and knowledge to support them.

Derk-Jan de Grood created a rich source of knowledge for Agile coaches and leaders to combine forces and guide their organiz...

This is the fifth edition of a book bringing together the microeconomic insights on functioning of non-profit organisations, complementing the wide range of books on the management of non-profit organisations by focusing on both theoretical and empirical work.

Firstly, definitions of non-profit organisations are considered, after which the economic rationale behind their existence is examined, followed by a study of the demand for them and its implications for their functioning.The final chap...