A stimulating new inquiry into the fundamental truth of strategy - its purpose, place, utility, and value. This new study is animated by a startling realization: the concept of strategic victory must be summarily discarded. This is not to say that victory has no place in strategy or strategic planning.

The outcome of battles and campaigns are variables within the strategist's plan, but victory is a concept that has no meaning there. To the tactical and operational planner, wars are indeed won...

Tomorrow's nanoscientist will have a truly interdisciplinary and nano-centric education, rather than, for example, a degree in chemistry with a specialization in nanoscience. For this to happen, the field needs a truly focused and dedicated textbook. This full-color masterwork is such a textbook.

It introduces the nanoscale along with the societal impacts of nanoscience, then presents an overview of characterization and fabrication methods. The authors systematically discuss the chemistry, ph...

For 5000 years shipping has served the world economy and today it provides a sophisticated transport service to every part of the globe. Yet despite its economic complexity, shipping retains much of the competitive cut and thrust of the “perfect” market of classical economics. This blend of sophisticated logistics and larger than life entrepreneurs makes it a unique case study of classical economics in a modern setting.

The enlarged and substantially rewritten Maritime Economics u...

Investments, global warming and crossing the road – risk is a factor embedded in our everyday lives but do we really understand what it means, how it is quantified and how decisions are made? In six chapters Ben Ale explains the concepts, methods and procedures for risk analysis and in doing so provides an introductory understanding of risk perception, assessment and management. Aided by over seventy illustrations, the author casts light on the often overlooked basics of this fascinati...

Presents a review of the practice and theory of Dramatherapy. Featuring practical guidance, clinical examples and research vignettes, this book considers developments in the field and researches the impact of the 'core processes' on clinical practice. It shows how Dramatherapy is used with a wide range of clients and applied to individual needs.

Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development.

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...

Praise for previous editions:- 'A wealth of theory, research, practical advice, case studies and tasks in one volume...Indispensable for both HEI tutors and mentors, and an important book to recommend to all MFL students.' - Language Learning Journal'Presenting clear, straightforward, factual information on all current issues facing MFL student teachers ... An excellent reference guide during the first years of teaching.' - Mentoring and TutoringLearning to Teach Foreign Languages in the Seco...

The first two editions of Concise Chemical Thermodynamics proved to be a very popular introduction to a subject many undergraduate students perceive to be difficult due to the underlying mathematics. With its concise explanations and clear examples, the text has for the past 40 years clarified for countless students one of the most complicated branches of science. Following in the tradition of its predecessors, this Third Edition continues to offer a practical, example-based exploration of a ...

This volume provides a history of the computer which now comes properly up to the ubiquitous age, with new chapters that look at globalization, platformitization and regulation, allowing readers to engage with the more recent takeover by computers in their historical perspective. With the growing ubiquity of computers, the subject is one of interest to many students and this will feature in history of science and technology courses, and world history courses as well as ones specifically on co...