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Studieboeken (631)

46,95
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Logistics and Supply Chain Innovation / 2nd edition

A Practical Guide to Disruptive Technologies and New Business Models

2022 || Paperback || John Manners-Bell e.a. || Kogan Page

Global disruption, new technologies and changing consumer habits are causing turmoil in the supply chain industry. This book shows businesses how to remain resilient in this dynamic new environment. The supply chain crisis of 2021 exposed the necessity of a sustainable supply chain.

The Fourth Industrial Revolution has transformed our society and economy. The logistics and supply chain industry continues to be innovated by automation, blockchain and sustainability. Amid all this volatility, i...

12,50
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The Brain

The Story of You

2016 || Paperback || David Eagleman || Canongate Books

'This is the story of how your life shapes your brain, and how your brain shapes your life.'Join renowned neuroscientist David Eagleman on a whistle-stop tour of the inner cosmos. It's a journey that will take you into the world of extreme sports, criminal justice, genocide, brain surgery, robotics, and the search for immortality. On the way, amidst the infinitely dense tangle of brain cells and their trillions of connections, something emerges that you might not have expected to see: you.

52,50
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Food and Beverage Management / 6th edition

For the hospitality, tourism and event industries

2022 || Paperback || John Cousins e.a. || Goodfellow Publishers Limited || ook als eBook

Sixth edition updated and revised to take account of changes in approaches to the management of F&B operations brought about by issues such as COVID, Brexit, staff shortages, technology and sustainability ethics; * Content based on the application of systems operations management theory to traditional and current industry practice in food and beverage operations * Specially designed to support learning being divided into ten chapters, ideal for semester teaching, thorough pedagogic features, ...

45,05
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The Psychology of Advertising

2020 || Paperback || Bob M. Fennis e.a. || Taylor & Francis

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable c...

54,50
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Strategic Maintenance Planning / 1st Edition

2006 || Paperback || A. Guildford || Elsevier

Strategic Maintenance Planning deals with the concepts, principles and techniques of preventive maintenance, and shows how the complexity of maintenance strategic planning can be resolved by a systematic 'Top-Down-Bottom-Up' approach. It explains how to establish objectives for physical assets and maintenance resources, and how to formulate an appropriate life plan for plant. It then shows how to use the life plans to formulate a preventive maintenance schedule for the plant as a whole, along...

26,95
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Visual Teams

Graphic Tools for Commitment, Innova tion, and High Performance

2011 || Paperback || D Sibbet || Wiley

Graphic tools and visual solutions for team building and development Visual Teams uses visual tools and methods to help teams both face-to-face and virtual reach high performance in today's work environment. As teams become more and more global and distributed, visualization provides an important channel of communication one that opens up the group's mind to improving work systems and processes by understanding relationships, interconnections, and big picture contexts. Visual Teams shares bes...

29,95
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The Design Thinking Toolbox

A Guide to Mastering the Most Popular and Valuable Innovation Methods

2020 || Paperback || Michael Lewrick e.a. || Wiley

How to use the Design Thinking Tools

A practical guide to make innovation happen

The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, t...

89,99
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Introduction to Materials Management / 8th edition

2016 || Paperback || Steve Chapman e.a. || Pearson || ook als eBook

For all courses in Materials Management, Production, Inventory Control, and Logistics taught in business and industrial technology departments of community colleges, four-year colleges, and universities. Understand all elements of production planning and control, and how they fit together with Introduction to Materials Management. Clearly written and exceptionally user-friendly, this text covers all the essentials of modern supply chain management, manufacturing planning and control systems, ...

84,95
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Principles of Marketing / 8th European edition

2019 || Paperback || Phil T. Kotler e.a. || Pearson || ook als eBook

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

88,95
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Digital Marketing / 8th edition

Strategy, implementation and practice

2022 || Paperback || Dave Chaffey e.a. || Pearson || ook als eBook

"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too - which is why we use it on our postgraduate practitioner programmes.

We make a copy available to every student in the University. No other text comes close and literally thousands of our graduates have benefitted from...