The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

The learning and exercise grammar German as a foreign language contains all important grammar rules and over 500 exercises at levels A1 to B1, presented on clear double pages. The two "Duden professionals" accompany you through the book with helpful explanations and tips - wherever they are needed. This makes the grammar ideal for self-study. Numerous tests and all solutions as well as verb tables and a detailed index for reference make the book a perfect basis for anyone who wants to learn G...

For over 25 years, Neuroscience has been the most comprehensive and clearly written neuroscience textbook on the market. This level of excellence continues in the Seventh Edition, with a balance of animal, human, and clinical studies that discuss the dynamic field of neuroscience from cellular signaling to cognitive function. New learning objectives, and more concise sections make the content even more accessible than before.

Neuroscience provides a bridge between the undergraduate and medica...

This Handbook provides a state-of-the-art review of research on environmental policy and governance. The Routledge Handbook of Environmental Policy has a strong focus on new problem structures – a perspective that emphasizes the preconditions and processes of environmental policymaking – and a comparative approach that covers all levels of local, national, and global policymaking. The volume examines the different conditions under which environmental policymaking takes place in different ...

Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and diff...

Concise, clearly written, and vibrantly illustrated, Langman’s Medical Embryology, 15th Edition, makes complex embryology concepts approachable to help you build the clinical understanding essential to your success in medical practice, nursing, or other health professions. Hundreds of full-color illustrations clarify the stages of embryonic development with rich detail, and engaging learning features, clinical examples, and online review questions ready you for the challenges ahead on your ...

Praised for its easy-to-read narrative and attention to the lives of ordinary people, A History of Western Society Since 1300, Fourteenth Edition, includes even more tools to engage students and save instructors time. A signature focus on social and cultural history helps students engage with and think critically about the past. Achieve, a powerful course platform, combines the full e-textbook with a wealth of additional primary sources, tutorials, activities, and assessments that guide stude...

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...

A Critical Introduction to the Study of Religion introduces the key concepts and theories from religious studies that are necessary for a full understanding of the complex ways in which religious and cultural institutions and traditions influence society.