Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Here are some of the questions this book will ...

In this classic text, Jane Jacobs set out to produce an attack on current city planning and rebuilding and to introduce new principles by which these should be governed. The result is one of the most stimulating books on cities ever written. Throughout the post-war period, planners temperamentally unsympathetic to cities have been let loose on our urban environment.

Inspired by the ideals of the Garden City or Le Corbusier's Radiant City, they have dreamt up ambitious projects based on self-c...

I was supposed to be having the time of my life. When Esther Greenwood wins an internship on a New York fashion magazine in 1953, she is elated, believing she will finally realise her dream to become a writer. But in between the cocktail parties and piles of manuscripts, Esther's life begins to slide out of control.

She finds herself spiralling into serious depression as she grapples with difficult relationships and a society which refuses to take her aspirations seriously. The Bell Jar, Sylv...

For more than forty years Jan Gehl has helped to transform urban environments around the world based on his research into the ways people actually use - or could use - the spaces where they live and work. In this revolutionary book, Gehl presents his latest work creating (or recreating) cityscapes on a human scale. He clearly explains the methods and tools he uses to reconfigure unworkable cityscapes into the landscapes he believes they should be: cities for people.

Taking into account changi...

In the book Ship Knowledge you can find everything you want to know about ships and shipping. The book discusses in detail all components and systems that make up a modern ship, from design drawings to the finished products, including paint systems and legal requirements.

This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides a clear presentation of the field of Operations Management with current real-world examples and thoughtful student pedagogy. The comprehensive breadth of content is presented in more modular flexible chapters, so it may be used for different course levels ranging from undergrad to executive education. That flexibility allows for the choice of more or less quantitative materi...

- vertiefende Übungen zu Wortschatz, Grammatik und allen Fertigkeiten

- zu Beginn jeder Lektion Wiederholung wichtiger Wortfelder aus den vorhergehenden Stufen

- Vorentlastung komplexer Grammatikthemen durch wiederholende Aufgaben

- Selbsttest am Ende jeder Lektion

- mit integrierter CD-ROM

- enge Verzahnung mit einem breiten und vielfältigen Übungsangebot im Internet über Zugangscode im Buch

Become a successful evidence-based practitionerHow do you evaluate the evidence? Is the information accurate, relevant and meaningful for clinical decision making? Did the design fit the research questions and was the analysis and interpretation of data appropriate?Here are all the materials you need to take your first steps as evidence-based practitioners...how to use the design, data and analysis of research as the foundation for effective clinical decision making. You'll find support every...

Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps ...

What will you learn from this book?You know you don't want to reinvent the wheel, so you look to Design Patterns: the lessons learned by those who've faced the same software design problems. With Design Patterns, you get to take advantage of the best practices and experience of others so you can spend your time on something more challenging. Something more fun.

This book shows you the patterns that matter, when to use them and why, how to apply them to your own designs, and the object-oriente...