Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...

Earlier edition published as: Introduction to qualitative methods in psychology.

Utilizing technology and extensive support for student success.

The Practice of Statistics is the most trusted program for AP® Statistics because it provides teachers and students with everything they need to be successful in the statistics course and on the AP® Exam. With the expert authorship of high school AP® Statistics veterans, Daren Starnes and Josh Tabor and their supporting team of AP® teacher/leaders, The UPDATED Practice of Statistics, Sixth edition features a revised organiza...

Winner, 2020 Outstanding Book Award, given by the International Communication AssociationHonorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet ResearchersHow the transformation of social media platforms and user-experience have redefined the entertainment industryIn a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operati...

A Super Quick guide to thinking critically, from reasoning and arguments to spotting bias and avoiding information overload.

The updated ninth edition of Challenges of the Developing World examines political, social, and economic development in the diverse countries of Africa, Asia, the Middle East, and Latin America. In doing so, it explores the political economy of policymaking, investigates the uncertain dynamics of democratization, highlights the impact of ethnic and religious tensions on developing countries, and looks at revolution and military intervention in politics. Key issues such as the environment, sus...

Finding your bearings as a manager can feel overwhelming-but you don't have to fake it to make it, and you don't have to go it alone. Lara Hogan shares her recipe for supporting and leading a tech team-from developing your mentoring and coaching skills, to getting comfortable with having difficult conversations, to boosting trust among teammates-while staying grounded along the way.

Das bewährte Lehrwerk auf der Niveaustufe C2 in neuer durchgesehener Auflage, das sich detailliert, didaktisch aufbereitet und ausführlich mit dem Prüfungsteil Freies Schreiben befasst. Für Kandidaten, die sich auf das neue Goethe-Diplom C2, freier schriftlicher Ausdruck gezielt vorbereiten wollen. Lernziel: Das Lehrwerk führt die Lerner Schritt für Schritt darauf hin, sich angemessen schriftlich zu einem vorgegebenen Thema zu äußern. Methodisches Vorgehen: Durch zahlreiche spezielle ...

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...

From Google's chief economist, Varian's best-selling intermediate microeconomics texts are revered as some of the best in the field. And now students can work problems online with Smartwork5, Norton's online homework system, packaged at no additional charge with the Media Update Editions. In addition to online homework, the texts now include four-colour graphs and new interactive animations.