Dit boek leidt de sales- of key-accountmanager door het proces van het maken van een verkoop- of key-accountplan dat aansluit bij de eisen en mogelijkheden van het tweede decennium van deze eeuw.

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step...

This popular BEC series has been completely revised. PASS Cambridge BEC is a practical course for students who wish to gain a recognised business English qualification. Focusing on relevant international business situations, the course has been structured to provide students with a thorough preparation for the Business English Certificates (BEC).

For upper-level undergraduate and MBA students enrolled in an international business law course. August emphasizes the diversity and similarity of how firms are currently regulated and governed around the world.

Ship Stability for Masters and Mates explores all aspects of ship stability and ship strength, squat, and interaction and trim, as well as materials stresses and forces. Organized into 56 chapters, the book looks at the relationship between ship stability and ship motion, with emphasis on group weights in a ship. It also explains how TPCs are calculated for a range of drafts extending beyond the light and loaded drafts, along with form coefficients, including the coefficient of fineness of th...

Richtet sich an alle Lernenden mit Sprachkenntnissen auf dem Niveau C2, die sich auf die Prüfung Goethe-Zertifikat C2 /Großes Deutsches Sprachdiplom vorbereiten wollen. Das Material macht mit den Inhalten und dem Format der Prüfung vertraut, vermittelt Prüfungsstrategien, erklärt, worauf es in der Prüfung ankommt, und gibt authentisches Übungsmaterial an die Hand. Im Anhang finden sich Lösungsschlüssel und Transkriptionen sowie ein "Antwortbogen". Die eingelegte Audio-CD enthält die...

- transparenter Aufbau

- trainiert die vier Grundfertigkeiten sowie „Sehen und Hören“, „Wortschatz“ und „Grammatik“

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This publication provides essential reading for any language teacher. Pupil engagement in the language-learning process is key to success, and with this in mind the authors provide a comprehensive list of ideas as well as explaining the underlying principles of successful language-learning. Neil Jones, Assistant HeadteacherLearning a language, especially in a class or group, is an intensely practical subject.

Active participation by students is the key to successful language learning at any a...

A completely revised and updated edition of A Course in Language Teaching. This book provides a comprehensive introduction to English language teaching, and is suitable for teachers in a variety of educational settings, including compulsory education. It has been completely revised and updated to include essential new topics for the modern English language teacher, including English as an international language, Content and Language Integrated Learning (CLIL) and using digital materials.

It i...

A complete introduction to the field of computational physics, with examples and exercises in the Python programming language. Computers play a central role in virtually every major physics discovery today, from astrophysics and particle physics to biophysics and condensed matter. This book explains the fundamentals of computational physics and describes in simple terms the techniques that every physicist should know, such as finite difference methods, numerical quadrature, and the fast Fouri...