The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist "Value Proposition Design" helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation,...

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success...

The latest version of the official study guide for the in-demand CEH certification, now with 750 Practice Test Questions

Information security and personal privacy remains a growing concern for businesses in every sector. And even as the number of certifications increases, the Certified Ethical Hacker, Version 12 (CEH v12) maintains its place as one of the most sought-after and in-demand credentials in the industry.

In CEH v12 Certified Ethical Hacker Study Guide with 750 Practice Test Questio...

De nieuwste editie van de toonaangevende bestseller in de categorie studieboeken Nederlandse taal en taalkunde In de derde herziene editie van Taal en Taalwetenschapgeefteen team van gerenommeerdetaalkundigeneen bredeinleiding inde belangrijkste thema'svan de taalwetenschap. Dit studieboek behandeltalle taalkundige deelgebieden, waaronderfonetiek, fonologie, morfologie, syntaxis, semantiek, discourse, en pragmatiek. De lezer maakt kennis met fundamentele begrippen en inzichten in het vakgebie...

Radiology Lecture Notes is a succinct yet thorough introduction to the essential imaging techniques used in various clinical situations. This fully revised and updated new edition presents the fundamental core knowledge of film interpretation, specialised radiological investigations, and procedures for imaging specific problems. The book explores common diseases and disorders complemented by good quality radiology images and full-colour illustrations.

Concise chapters, organised by body syste...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights th...

This textbook covers all aspects of materials science relevant to the practice of dentistry. It is aimed primarily at undergraduate dental students, although it will also be useful for practising dentists, dental technicians and dental assistants. The 9th edition has been extensively revised to include the many advances in dental materials and their use that have occurred during the past nine years.

The chapters on Resin-based filling materials and Adhesive restorative materials have been exp...

Written by an excellent, highly experienced and motivated team of lecturers, this textbook is based on one of the most successful courses in catalysis and as such is tried-and-tested by generations of graduate and PhD students. It covers all essential aspects of this important topic, including homogeneous, heterogeneous and biocatalysis, but also kinetics, reactor design and engineering. The perfect source of information for graduate and PhD students in chemistry and chemical engineering, as ...