Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.

This book will provide a welcome critical analysis of Quality Improvement during a period of rapid growth in its usage. The author’s insights and experience will help shape how people apply QI tools and encourage deeper thinking about the ideologies and practices that need to be understood before effective change can happen.

Cutting edge guide to applying the latest advancements in digital methods to social research.

Explaining how digital media affect identities, bodies, social relations, artistic practices and the environment, this book helps students understand the key theoretical approaches in the field.

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.

Topically organized and written in a conversational tone, Infancy: The Development of the Whole Child unites cutting-edge theories and research to illustrate the development of the whole child from birth to age three.

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.