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Studieboeken (972)
Marketing Management : A relationship approach / 4th edition
|| Svend Hollensen || Pearson
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing a...
Fundamentals of Management / 11th Global Edition
2019 || Paperback || Stephen Robbins e.a. || Pearson || ook als eBook
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses.
Everything students need to know to develop their 'management sense' and be successfulFundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers ...
Starting Out with Python / 5th Global Edition
2021 || Paperback || Tony Gaddis || Pearson
For courses in Python programming. A clear and student-friendly introduction to the fundamentals of PythonIn Starting Out with Python, 5th Edition, Tony Gaddis' accessible coverage introduces students to the basics of programming in a high-level language. Python, an easy-to-learn and increasingly popular object-oriented language, allows readers to become comfortable with the fundamentals of programming without the troublesome syntax that can be challenging for novices.
With the knowledge acqu...
Economics / 8th Global Edition
2022 || Paperback || Glenn Hubbard e.a. || Pearson
For two-semester courses covering the principles of economics for students in business and economics. The relevance of economics shown through real-world business examples One of the challenges of teaching principles of economics is fostering interest in concepts, including opportunity cost, trade-offs, scarcity, and demand and supply that may not seem applicable to studentsGÇÖ lives. Economics makes these concepts relevant by demonstrating how real businesses apply them to make decisions e...
Management / 16th Global Edition
2024 || Paperback || Stephen Robbins || Pearson
Hallmark features of this title
Chapter openers present and then debunk common myths to demonstrate that the practice of management is not all about common sense.
Examples illustrate current management practices and show students how the concepts they’re reading about relate to real life.
A continuing Case featuring Starbucks shows students the practical application of concepts as well as the integrative nature of management.
End-of-chapter Cases ask students to assess a situation, helping ...
Horngren's Cost Accounting / 18th Edition
2025 || Paperback || Pearson
Marketing Management / 5th European edition
2024 || Paperback || Philip Kotler e.a. || Pearson
The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.
Marketing: An Introduction / 16th Edition
2025 || Paperback || Gary Armstrong e.a. || Pearson
Psychology / 7th edition
Pearson New International Edition: Core Concepts
2013 || Paperback || Philip G. Zimbardo e.a. || Pearson
Where great science meets great teaching. At just fourteen chapters, Psychology: Core Concepts 7e provides rich coverage of the foundational topics taught in most introductory courses. Psychology: Core Concepts focuses on a manageable number of core concepts (usually three to five) in each chapter, allowing students to attain a deeper level of understanding of the material.
Learning is reinforced through focused application and critical thinking activities, and connections between concepts ar...
A History of Mathematics / 3rd edition
2013 || Paperback || Victor Katz || Pearson
A History of Mathematics, Third Edition, provides students with a solid background in the history of mathematics and focuses on the most important topics for today's elementary, high school, and college curricula. Students will gain a deeper understanding of mathematical concepts in their historical context, and future teachers will find this book a valuable resource in developing lesson plans based on the history of each topic. This book is ideal for a junior or senior level course in the hi...
