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The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
2008 || Paperback || Peter Montoya e.a. || McGraw-Hill
The international bestseller--now updatedfor an even bigger, brand-savvy market
Essentials of Clinical Geriatrics / Eighth Edition
2017 || Paperback || Robert Kane e.a. || McGraw-Hill
The leading introductory textbook on geriatrics - completely updated and revised. Essentials of Clinical Geriatrics is an engagingly written, up-to-date introductory guide to the core topics in geriatric medicine. Since 1984, its goal has remained unchanged: to help clinicians do a better job of caring for their older patients. You will find thorough and authoritative coverage of all the important issues in geriatrics, along with concise, practical guidance on the diagnosis and treatment of t...
ISE International Business
Competing In The Global Marketplace
2020 || Paperback || HILL || McGraw-Hill
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. Available with Co...
ISE Principles of Electronic Communication Systems / 5th Edition
2022 || Paperback || Louis Frenzel || McGraw-Hill
Principles of Electronic Communication Systems provides the most up-to-date survey available for students taking a first course in electronic communications. Requiring only basic algebra and trigonometry, this new edition is notable for its readability, learning features and numerous full-color photos and illustrations. A systems approach is used to cover state-of-the-art communications technologies, to best reflect current industry practice.
This title is available in Connect with SmartBook,...
Vander's Human Physiology ISE / 1st edition
2022 || Paperback || Eric Widmaier e.a. || McGraw-Hill
The thoroughly revised edition of Vander's Human Physiology is an integrated package of textual and digital material that delivers basic and clinical content, real-life applications, and educational technologies. All these pieces come together to facilitate learning and enthusiasm for understanding the mechanisms of body function. Key focus areas include homeostasis, exercise, and human health. These and other areas of interest are elaborated upon, beginning with Chapter 1, where the key "Gen...
ISE Engineering Electromagnetics / 9th edition
2018 || Paperback || William Hayt e.a. || McGraw-Hill
First published just over 50 years ago and now in its Eighth Edition, Bill Hayt and John Buck's Engineering Electromagnetics is a classic text that has been updated for electromagnetics education today. This widely-respected book stresses fundamental concepts and problem solving, and discusses the material in an understandable and readable way. Numerous illustrations and analogies are provided to aid the reader in grasping the difficult concepts.
In addition, independent learning is facilitat...
Film Art: An Introduction ISE / 13th edition
2023 || Paperback || David Bordwell e.a. || McGraw-Hill
Film is an art form with a language and an aesthetic all its own. Since 1979, Film Art has been the best-selling and most widely respected introduction to the analysis of cinema. Taking a skills-centered approach supported by examples from many periods and countries, the authors help students develop a core set of analytical skills that will enrich their understanding of any film, in any genre. In-depth examples deepen students' appreciation for how creative choices by filmmakers affect what ...
Critical Thinking: 2024 Release ISE / 14th edition
2024 || Paperback || Brooke Noel Moore e.a. || McGraw-Hill
Moore and Parker’s Critical Thinking is not about critical thinking as much as it is a text in critical thinking. It provides guided practice through hundreds of exercises and examples, to help students apply content and think critically themselves. With an enjoyable, concise reading style and a visually clear layout, Critical Thinking trains students to improve information acquisition skills, recognize dubious claims, and hone critically important skills.
The authors’ expanded coverage o...
Personality Psychology: Domains of Knowledge About Human Nature ISE / 8th edition
2023 || Paperback || Randy Larsen e.a. || McGraw-Hill
Personality psychology is a field devoted to the study of all that it means to be human, and with Personality Psychology 8e, Larsen and Buss capture the excitement of the discipline. This text is unique in two significant ways. First, rather than arranging their text around the traditional grand theories of personality, Larsen and Buss instead used a framework of six domains of knowledge about personality functioning: the dispositional domain, the biological domain, the intrapsychic domain, t...
Economics / 12th Edition
2020 || Paperback || David Begg e.a. || McGraw-Hill
Economics is all around us. It influences our daily lives, our society, political decisions, environmentalconcerns and the future we leave for our children. The twelfth edition of Economics by David Begg andGianluigi Vernasca is a focused toolkit for studying economics.
It enables the reader to understand howeconomics underpins the world we live in, by presenting the economic theory in a clear and accessibleway and applying it to real world situations. This new edition has been revised and up...