It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that.

The essential knowledge you need to write a winning business plan GÇô quickly and without fuss. With advice thatGÇÖs instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

Unlock your leadership potential by acquiring the seven key mindsets that lead to leadership success.

*A Foyles Top 10 Read for March and one of Glamour's Best Books of March*

Longlisted for the inaugural Women's Prize for Non-Fiction

'A galvanising takedown of neoliberalism's "free market" logic, one rooted in as much history as it is in current events' NAOMI KLEIN

'A must-read for anyone keen to put the demos back in democracy' YANIS VAROUFAKIS

Everything you know about capitalism is wrong.

Free markets aren't really free. Record corporate pro­fits don't ...

Israel: An Anti-Textbook to the Most Misunderstood Country on Earth is The Case for Israel for fans of Drunk History and the Skimm: a personal, accessible, conversational “anti-textbook” moving chronologically from Biblical times to today, from one of Israel's most prominent activists and celebrities—now in trade paperback!

In Multispecies Dialogues Eva Meijer develops a new understanding of the concept ‘dialogue’, which includes embodied, material and spatial interaction. Meijer does not do this alone: each chapter of the book is devoted to a dialogue, or set of dialogues – with street dog Olli, a community of former lab mice, amphibian neighbours, the North Sea, and many other beings. Taking multispecies dialogues seriously is a way to do justice to more-than-human agency and to become more worldly in a ...

The yearbook offers an international, interdisciplinary, innovative platform for scholarly research in the field of contextual Biblical interpretation. Embracing contextuality as a catalyst for interpretation, the Yearbook is dedicated to fostering interpretations of Biblical texts.

In our globalized world, a unique type of intercultural encounter has emerged: that between the speaking body and the foreign language. From Vladimir Nabokov and Maxine Hong Kingston to Yoko Tawada, writers have vividly captured the tensions and possibilities of this encounter—where tongues are “murderous” and words become feasts. Accented Speech in Literature, Art, and Theory offers an analysis of speaking, writing, and performing with an accented tongue. Through an evocative blend of ...

The identification of ceramic imports within prehistoric and historic assemblages has long been the primary indicator for identifying connections between different sites and regions. Yet this has fostered a presence/absence diagnosis for contact between different communities. Approaches such as post-colonial perspectives and network analysis, which focus on the nature of the connections, are now beginning to offer more meaningful ways of considering past interactions. These approaches can bri...