Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

Beyond Multiple Linear Regression: Applied Generalized Linear Models and Multilevel Models in R is designed for undergraduate students who have successfully completed a multiple linear regression course, helping them develop an expanded modeling toolkit that includes non-normal responses and correlated structure. Even though there is no mathematical prerequisite, the authors still introduce fairly sophisticated topics such as likelihood theory, zero-inflated Poisson, and parametric bootstrapp...

Available with Achieve, Krugman and Wells’ widely adopted text helps students reach new levels of economic understanding.

The new edition is revised and enhanced, including new interactive graphs, interactive topic reviews, thorough coverage of the Covid recession, and updated analysis of aggregate demand/aggregate supply, and monetary policy.

Genetics: A Conceptual Approach engages students by focusing on the big picture of genetics concepts and how those concepts connect to one another. The Seventh Edition Digital Update continues its mission by expanding upon the pedagogy, tools, and online resources that have made this title so successful.

New question types, more learning guidelines for students, and an updated art program round out a powerful text, and improvements to the online resources in Macmillan Learning’s Achieve giv...

Introducing Psychology utilises rich story-telling and fascinating examples to captivate student readers as they develop essential critical thinking and scientific literacy skills. Shaped by ongoing research and experience from the remarkable author team, this thoroughly updated new edition is anything but a typical textbook.

Introduces both classical and contemporary sociological theory in a single comprehensive volume Introduction to Sociological Theory helps undergraduate and graduate students appreciate the diverse perspectives found in sociological analysis, apply theoretical concepts to contemporary issues, and think analytically about everyday occurrences beyond the classroom. Covering a diverse range of theorists and conceptual frameworks, this easily accessible textbook integrates carefully selected prima...

The SAGE Handbook of Sociology of Education offers a diverse and timely perspective on the intricate relationships between education and society, with expert contributions covering topics such as social stratification, educational policy, and the impact of COVID-19 on early childhood education.

Financial Accounting for Managers gives the flexibility to emphasize or deemphasize debits and credits in an undergraduate or graduate course by providing a modular structure to fit different course lengths, approaches, and assignments that can be easily filtered to fit the needs of individual instructor teaching styles. Each business transaction throughout the text is illustrated with its effects on the balance sheet and income statement. The focus prepares students to be business managers w...

Master the core subject principles of business operations and processes Operations and Process Management 7th edition is the ultimate text for those wishing to successfully manage business operations, equipping you with the critical and practical tools to manage business operations successfully. A must-read textbook for students who want to embark on a career in the field of operations, it approaches each topic from a managerial perspective, providing a relevant, real-world understanding of t...