A revised and updated edition of 'How to Master the Art of Selling', which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently.

Since publication of the first edition of Fuel Cell Systems Explained, three compelling drivers have supported the continuing development of fuel cell technology. These are: the need to maintain energy security in an energy-hungry world, the desire to move towards zero-emission vehicles and power plants, and the mitigation of climate change by lowering of CO2 emissions. New fuel cell materials, enhanced stack performance and increased lifetimes are leading to the emergence of the first truly ...

The bestselling guide to evidence-based medicine and healthcare Required reading in many medical and healthcare institutions, How to Read a Paper is a clear and wide-ranging introduction to evidence-based medicine and healthcare, helping readers to understand its central principles, critically evaluate published data, and implement the results in practical settings. Author Trisha Greenhalgh guides readers through each fundamental step of inquiry, from searching the literature to assessing met...

One of the field's most respected introductory texts, Modern Physics provides a deep exploration of fundamental theory and experimentation. Appropriate for second-year undergraduate science and engineering students, this esteemed text presents a comprehensive introduction to the concepts and methods that form the basis of modern physics, including examinations of relativity, quantum physics, statistical physics, nuclear physics, high energy physics, astrophysics, and cosmology. A balanced ped...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.

The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The...

An easy-to-implement resource for any introductory earth science course.

Kortz and Smay bring their highly successful tutorial approach to this easy-to-implement resource for introductory earth science courses. The brief activities here get students actively involved in the practical application of earth science concepts, while helping them navigate common pitfalls and misconceptions. Activities are built around answering crucial questions and increase in conceptual difficulty as students pro...

A modern, scientific approach to teaching our changing planet.

Geology is everywhere in our daily lives, in the materials and resources extracted from the Earth, in the alarming rates of climate change and in the major catastrophes as a result of earth’s processes. Understanding our earth has never been more important and this text leads the way by fully integrating the study of climate science into the core introductory geology curriculum, offering a text that places our changing climate a...

Gain an understanding of how econometrics can answer today's questions in business, policy evaluation and forecasting with Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 7E. Unlike traditional texts, this book's practical, yet professional, approach demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely useful for answering questions across a variety of disciplines.The author has organized the book's presentation around the type of data being an...

Developers often struggle when first encountering the cloud. Learning about distributed systems, becoming familiar with technologies such as containers and functions, and knowing how to put everything together can be daunting. With this practical guide, you'll get up to speed on patterns for building cloud native applications and best practices for common tasks such as messaging, eventing, and DevOps.

Authors Boris Scholl, Trent Swanson, and Peter Jausovec describe the architectural building ...

Dig into the details of classic and contemporary studies in social psychology with this up-dated collection

Exploring the key ideas in social psychology, this collection of classic and contemporary readings includes accounts of specific experimental findings as well as more general articles summarizing studies on such topics as attraction, prejudice, and aggression. The new edition adds 15 new readings while retaining a number of classics by leading psychological thinkers such as Stanley Milg...