Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

A Fully-Updated, No-Nonsense Guide to ElectronicsAdvance your electronics knowledge and gain the skills necessary to develop and construct your own functioning gadgets. Written by a pair of experienced engineers and dedicated hobbyists, Practical Electronics for Inventors, Fourth Edition, lays out the essentials and provides step-by-step instructions, schematics, and illustrations.

Discover how to select the right components, design and build circuits, use microcontrollers and ICs, work with ...

Cachon Operations Management 3e is designed for undergraduate students taking an introductory course in Operations Management. This text will share many of the strengths of Matching Supply with Demand: An Introduction to Operations Management.

Operations Management by Cachon comprehensively spans the relevant domain of topics, is accessible to a typical undergraduate student (i.e., limited real world business experience), incorporates the latest research and knowledge, and provides t...

Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental principles and will introducestudents to major issues currently of concern to all investors. In an effort to link theory to practice, the authorsmake their approach consistent with that of the CFA Institute. Many features ofthis text make it consistent with a...

Maximize employee performance with this updated edition of the classic bestseller. In Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today's rapidly changing work environment, providing a timely update to his seminal book on performance management. As one of the foremost speakers and writers in the human performance field, for nearly 40 years D...

Applied Statistics in Business and Economics, 7th edition, provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing to students who want to know the why rather than just the how. The text emphasizes thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing the limitations of statistics. It motivates student learning through applied current exercises and cases that provide real-...

Integrated Principles of Zoology is considered the standard by which other texts are measured. With its comprehensive coverage of biological and zoological principles, mechanisms of evolution, diversity, physiology, and ecology, organized into five parts for easy access, this text is suitable for one- or two-semester introductory courses.

Comprehensive and accessible—perfect for mastering the fundamentals of fixing electronics without taking a formal course

How to Diagnose and Fix Everything Electronic, Third Edition details how to repair consumer electronics products ranging from modern digital devices to some older technologies. Filled with expert insights, case studies and sleuthing techniques from a former professional technician, it provides great guidance on how to assemble a workbench, operate the latest test equipmen...

System dynamics is both a utilized approach to organizational problem solving at the professional level, and a field of study in business, engineering, and social and physical sciences. This book explains what system dynamics is, and how it can be successfully applied to solve business and organizational problems.