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Advertising Media Planning / 5th edition
A Brand Management Approach
2022 || Paperback || Larry D. Kelley e.a. || Taylor & Francis
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...
Innovation and Entrepreneurship / 4th edition
2024 || Paperback || John R. Bessant e.a. || Wiley
Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process...
Managing Events
Real Challenges, Real Outcomes
2025 || Paperback || Liz Quick || SAGE
This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.