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Studieboeken (968)
International Business / 17th Global Edition
2021 || Paperback || John Daniels e.a. || Pearson || ook als eBook
Enhance your students' understanding of international business markets. International Business: Environments and Operations, 17th Edition, develops critical thinking skills by balancing classroom theory with practice. With contemporary examples, scenarios, and cases, this bestselling guide will give your students the necessary tools for success.
Financial Accounting for Decision Makers / 10th edition
2022 || Paperback || Peter Atrill e.a. || Pearson
Understand financial accounting principles and techniques, and develop the skills to make informed business decisions. "My many students and I have used this book for years now and would highly recommend it to anyone looking for a very accessible introduction to financial reporting." Dr. Andrew McFaull, Deputy Programme Director of BSc Accounting and Finance, King's College London "When used in conjunction with the MyLabs Accounting package this is an excellent resource to build a non-technic...
Essentials of Services Marketing / 4th edition
2022 || Paperback || Jochen Wirtz || Pearson
For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in t...
Organizational Behavior / 5th edition
2022 || Paperback || Michael A.Hitt e.a. || Wiley
People, processes, and technology. These are the three major drivers of business achievement. The best leaders inherently understand that great companies start with great people.
This is as true now as it was during the beginning of the industrial revolution, and understanding and staying current on the latest organizational behavior research and best practices paves the way for managerial success. In this updated edition of Organizational Behavior, theory, new research and real-world case st...
Essential Operations Management
2023 || Paperback || Alex Hill e.a. || Bloomsbury Publishing
The second edition of this innovative core textbook spans the service and manufacturing sectors, equipping readers to grasp and overcome the core challenges faced in planning, designing and implementing operations.
Beyond E-Business
Towards networked structures
2015 || Paperback || Paul Grefen || Taylor & Francis
In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today's successful organizations are complex; they are part of dynamic business networks built on digital channels,...
Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions
Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions
2024 || Hardcover || Matt Taddy || McGraw-Hill Education
"Combining machine learning and economics to optimize, automate, and accelerate business decisions"--
Accounting: What the Numbers Mean ISE
2024 || Paperback || David Marshall e.a. || McGraw-Hill Education
International Business / 6th Global Edition
The New Realities
2025 || Paperback || S. Tamer Cavusgil e.a. || Pearson
International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills. As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues.
This includes the competitive job market; and diver...
Marketing Management / 17th Edition
2025 || Paperback || Philip Kotler e.a. || Pearson