Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

This book is for people who work in the tech industry-computer and data scientists, software developers and engineers, designers, and people in business, marketing or management roles. It is also for people who are involved in the procurement and deployment of advanced applications, algorithms, and AI systems, and in policy making. Together, they create the digital products, services, and systems that shape our societies and daily lives.

The book's aim is to empower people to take responsibil...

Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development.

**A FINANCIAL TIMES, GUARDIAN AND OBSERVER BOOK OF THE YEAR**

Battling an overfilled inbox?

Your ever-lengthening to-do lists?

Struggling against distraction?

What if you tried to stop doing everything, so you could finally get round to what counts?

If you live to 80, you'll have barely more than four thousand weeks on earth. How will you decide how to spend them?

Rejecting the futile modern obsession with 'getting everything done,' Four Thousand Weeks introduces readers to tools for construc...

De eerste editie van dit boek zorgde in 2013 voor de nodige ophef; Nederland belastingparadijs, een schande en ondenkbaar. Maar Den Haag kon er niet omheen: multinationals (Google, Starbucks, Toyota, Gazprom, Siemens, de lijst is eindeloos) en buitenlandse voetballers en sterren betalen in Nederland bijkans nul belasting – terwijl Nederlandse burgers worden gestript. Er volgden Kamervragen, onderzoeken van de Europese Commissie en journalistieke publicaties wereldwijd. Alle twijfel verdween...

A classic text for accuracy and statistical precision. Statistics for Business and Economics enables readers to conduct serious analysis of applied problems rather than running simple "canned" applications. This text is also at a mathematically higher level than most business statistics texts and provides readers with the knowledge they need to become stronger analysts for future managerial positions.

The eighth edition of this book has been revised and updated to provide readers with improve...

For undergraduate courses in management information systems A modern, case study-based exploration of Management Information Systems Information Systems Today: Managing in the Digital World opens each chapter with a case study so you can quickly understand how and why information systems are essential in today's evolving business landscape. The authors selected cases that highlight real-world companies, technologies, and issues that illuminate the chapter topics. Aligning major concepts with ...

Deepen your understanding and think like an economist Economics, 14th edition, by Michael Parkin is an intuitive guide to modern economics that teaches you how to think like an economist on global issues. Grounded in real-life examples, the text brings together the latest policy and thoughts on world events and encourages critical thinking to enable you to join the discussion. This new edition emphasises real-world applications with diagrams renowned for their pedagogy and clarity throughout.

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Economies are increasingly dependent on supply chains, which have grown enormously in the 21st century. The textbook 'Supply Chain Management in the 21st Century' prepares students in business and management sciences for this new reality. It is primarily written for undergraduate students, but is also suitable for MBA courses. The book is also a welcome addition to the curricula of technical courses in the field of industrial design and production technology.

'Supply Chain Management in the 2...