Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.

-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings -Focus on building from theory and methods coverage to research projects makes for easy and dynamic use in a range of introductory, capstone, and...

Our world is becoming ever more data-driven, transforming how business is conducted, governance enacted, and knowledge produced. Yet, the nature of data and the scope and implications of the changes taking place are not always clear. The Data Revolution is a must read for anyone interested in why data have become so important in the contemporary era.

Thoroughly updated, including ten new chapters, the book provides an accessible and comprehensive: introduction to thinking conceptually about t...