Business Intelligence: The Savvy Managers Guide, Second Edition, discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge. Organized into 21 chapters, this book begins with an overview of the kind ...

A Practical Guide to the Most Popular Agile Process The Single-Source, Comprehensive Guide to Scrum for All Team Members, Managers, and Executives If you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the complete, single-source reference you've been searching for. Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you impl...

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Tells the tale of Ebenezer Scrooge, who is haunted by three spirits and learns the true meaning of Christmas has had.

The complete guide to doing a literature search and review also contains a wealth of features to calm students overwhelmed at the prospect of doing their dissertation or thesis

With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...

This brief history of America will span the earliest migrations to the present, reflecting Paul S. Boyer's interests in social, intellectual, and cultural history, including popular culture and religion. It will reflect his personal view of American history, in which a sense of paradox and irony loom large.

While noting positive achievements-political, economic, social, and cultural-he will also discuss the United States's failures to live up to its oft-statedideals; although America has figu...

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

The Pearson Longman Vocational English series is designed to meet the English language needs of learners in a range of vocational specialisations. Designed for both pre-work and in-work learners these titles combine a strong grammar syllabus with the essential vocabulary that these students will need in their working lives.