Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Pour parler affaires – nouvelle édition bestaat uit een geïntegreerd livre de l’élève + cahier d’activités. Het livre de l’élève bestaat uit tien Modules. Communicatieve praktijksituaties en authentieke teksten vormen de basis voor het gebruik van de Franse taal. Belangrijke woordenschat staat in het kader Mots-clés en relevante grammatica-uitleg in Outils.

The ultimate guide to visual storytelling! How to make the audience feel the story while they are reading the story. Using his experiences from working in the comic book industry, movie studios and teaching, Marcos introduces the reader to a step-by-step system that will create the most successful storyboards and graphics for the best visual communication. After a brief discussion on narrative art, Marcos introduces us to drawing and composing a single image, to composing steady shots to draw...

Keeping Faith in Practice is an addition to SCM's growing Practical and Pastoral Theology list. Most books in this field are written by authors from various Protestant backgrounds. Catholic teachers in this field are frequently asked by colleagues for suggestions of Catholic resources, and find themselves at a loss.

The central subject of this book is an exploration of how theology engages with the dimension of practice in the life of the Church and contemporary society and culture. The book ...

Jump into the HPLC adventure! Three decades on from publication of the 1st German edition of Veronika Meyer's book on HPLC, this classic text remains one of the few titles available on general HPLC aimed at practitioners. New sections on the following topics have been included in this fifth edition: Comparison of HPLC with capillary electrophoresisHow to obtain peak capacityvan Deemter curves and other coherencesHydrophilic interaction chromatographyMethod transferComprehensive two-dimensiona...

In Hello Everybody! a bestseller in his native Holland, Joris Luyendijk tells the story of his five yearsas a reporter in the Middle East. Young and inexperienced but fluent in Arabic, he speaks to stone throwers and soldiers, taxi drivers and professors, victims and aggressors chronicling first-hand experiences of dictatorship, occupation and war. But the more he witnesses, the less he understands and he becomes increasingly aware of the yawning gap between what he sees on the ground and wha...

From a leading expert, a groundbreaking book on the science of play, and its essential role in fueling our happiness and intelligence throughout our lives

We've all seen the happiness on the face of a child while playing in the school yard. Or the blissful abandon of a golden retriever racing across a lawn. This is the joy of play. By definition, play is purposeless, all-consuming, and fun. But as Dr. Stuart Brown illustrates, play is anything but trivial. It is a biological drive as integral...