From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

This resource looks at every aspect of intercultural communication from extensive number of insightful angles, including of contexts such as cultural or ethnic, geographic and situational, covering both verbal and non-verbal interaction, alongside a range of theories and perceptions. The 8th edition continues to be a proven resource for media, culture and communications students.

In Great Teaching by Design, the authors explore what future and new teachers need to know and should know about teaching in today's classrooms.

Enhance teachers' expertise - in every term, every school year. With all of the everyday demands of teaching, the job of improving classroom practice is a challenge for teachers and school leaders. Grounded by research and field-tested around the world, Teaching Sprints offers a professional improvement process that works in theory and practice.

Including insights from the field, and practical protocols, this book outlines a simple model for engaging in short bursts of evidence-informed impro...

The second edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of the Primer by the same author team. This brief text features the newly-released SmartPLS 4 software.

Covering the essential aspects of critical care nursing, students are asked to consider the biopsychosocial triggers of critical illness, and are walked through a number of different patient scenarios.

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

An accessible guide for all teachers and trainee teachers in FE. It considers what is means to teach Higher Education courses in Further Education and how an HE environment can be created in an FE setting.