For Freshman Orientation or Critical Thinking courses as well as a supplementary text for use in any subject-matter at any educational level. This concise, effective guide is designed to help students learn to think critically in any subject-matter. Learning to Think Things Through presents a combination of instruction and exercises that shows the reader how to become active learners rather than passive recipients of information, use critical thinking to more fully appreciate the power of the...

The aim of this leading textbook is to provide a thorough understanding of the theories, approaches and practice of organisational change. It critically examines the approaches to change that are on offer, indicates their usefulness and drawbacks and sets them within the broad context of organisational life through the use of real-life examples.

* Which strategies and tactics are needed to develop and implement a Digital Business?

* How do we work out where to put our investment?

* What are the things that have to happen in an organisation to make a Digital Business successful?

* How should businesses select the best digital technology, media and insight sources to compete?

This new edition of Dave Chaffey's bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these...

Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Man...

A User-Focused Approach and Solid Foundation in the Construction and Analysis of Financial Statements for Use in Future Courses and Careers

Financial Accounting: International Financial Reporting Standards (IFRS) continues to give readers a solid foundation in the fundamentals of accounting and the basics of financial statements under IFRS, and then builds upon that foundation to offer more advanced and challenging concepts and problems. This approach helps students to better understand the m...

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

The 9th Edition presents more information than ever on the core issues ever...

Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...

For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with...

Understanding Statistics in Psychology with SPSS, eighth edition, offers students a trusted, straightforward, and engaging way of learning to do statistical analyses confidently using SPSS. Comprehensive and practical, the text is organised into short accessible chapters, making it the ideal text for undergraduate psychology students needing to get to grips with statistics in class or independently. Clear diagrams and full colour screenshots from SPSS make the text suitable for beginners whil...

THE KNOWLEDGE AND TOOLS EVERY PROFESSIONAL NEEDS, TO MAKE BETTER FINANCIAL AND BUSINESS DECISIONS. Why this book is different to other finance books:• Quick and easy to use• Spotlights “what you need to know”• Requires no prior finance knowledge• Practical and real-world focus• Written by practitioners No knowledge requiredThe book is purposefully designed to be quick and easy to use with no previous knowledge required to comprehend the concepts. We “tell you what you need to ...