Choosing the right market for your innovation is the first, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don't spend enough time researching the first stage - instead they jump at the first opportunity that looks good, and fail to properly evaluate other opportunities. These common mistakes means that you often choose the wrong market and pursue too many opportunities at once.

Market Leader Extra is a five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers. New business skills lessons develop the business skills students need for working in business.

The ultimate revision guide from the bestselling law revision series. Contract Law, 8th edition, forms part of the trusted Law Express series, providing expert information with real-life examples to reinforce understanding. This book offers clear explanations and the latest developments in the subject, including new and updated legal cases.

Undertaking a writing project for assessment can be a challenging prospect for students of all disciplines and especially those new to academic writing in higher education. The unique 12-step approach in this book leads students through the different stages that apply to any form of academic writing - gathering relevant information, processing that information through effective planning, creating the text and developing writing for future assignments including exam writing. The authors follow...

This new edition of the European adaptation of Anita Woolfolk's market-leading US text, Educational Psychology, is essential reading for anyone studying or interested in education and learning from a psychology perspective. The second edition includes new work in the areas of Assessment for Learning and Attachment Theory, as well as reflecting recent changes in Special Educational Needs provision. The text shows how information and ideas drawn from cutting-edge research in educational psychol...

The definitive guide to Java programming language best practices from Josh Bloch Each chapter of Effective Java, Third Edition, consists of several "items," each presented in the form of a short, stand-alone essay that provides specific advice, insight into Java platform subtleties, and code examples. The comprehensive descriptions and explanations for each item illuminate what to do, what not to do, and why. While coverage is through Java 9, this guidance covers core Java features every prog...

THE DEFINITIVE GUIDE TO DIGITAL FORENSICS-NOW THOROUGHLY UPDATED WITH NEW TECHNIQUES, TOOLS, AND SOLUTIONS Complete, practical coverage of both technical and investigative skills Thoroughly covers modern devices, networks, and the Internet Addresses online and lab investigations, documentation, admissibility, and more Aligns closely with the NSA Knowledge Units and the NICE Cybersecurity Workforce Framework As digital crime soars, so does the need for experts who can recover and evaluate evid...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Physiological Psychology and Biopsychology

An up-to-date, comprehensive, and accessible overview of behavioralneuroscience

Physiology of Behavior provides a scholarly yet accessibleportrait of the dynamic interaction between biology and behavior. Authors Neil R.Carlson and ...