The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve per...

Bringing contemporary mathematical thinking to non-specialists.

For All Practical Purposes emphasises the valuable connections between contemporary mathematics and modern society. This foundational resource introduces students to real math applications without simply listing equations, but offering practice that is geared towards understanding what these equations do and what they can reveal. A series of independent chapters also focus on high-interest topics, including business management, d...

Combined with new coverage on mental health, resilience, and mindset, Your College Experience speaks to the real needs of today's students, helping them overcome their barriers to success and become successful students in academic communities they can call their own.

This brief, affordable, and engaging text offers the ideal balance of motivational, study, and life skills.

This is an ideal text for first-year experience courses, freshman seminar courses (particularly courses that are one or two credits) and modules on Personal Development and Employability.

Do you want a compact college success book with robust technology coverage? This brief title focuses on the most crucial skills and the most important choices students make in order to succeed in college and beyond.This is an ideal text for students taking first-year experience courses and freshman seminar courses.

A Writer’s Reference helps you engage in and meet the challenges of your writing course. Clear How-to boxes help you complete common writing assignments like argument and analysis. Guidance about paraphrasing and fact-checking sources help you become a more responsible writer and reader. And Notes-to-self help you reflect on your progress and plan your revision. If your instructor has assigned Achieve, you have new ways to engage with course material and with your instructor and peers. Revi...

Bringing global issues to life.

Pulsipher’s World Regional Geography shows the rich diversity of human life and demystifies global issues by representing the daily lives of different people in the various regions of our globe. A thematic framework and consistent end of chapter support helps students think critically about the local and global impacts of environment, gender and population, urbanization, globalization and development, and power and politics.