Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.

Karl Marx called religion "the opium of the masses" because of the illusory relief it offered from the cold realities of capitalism. Today, the hard reality that we must face is that we have fundamentally and irrevocably damaged life on Earth, and while distracting opiates are everywhere, it is clear that the root cause is none other than capitalism itself.

Building upon a completely unexplored facet of Marx's thought that has been lying dormant for more than a century, Japanese sta...

A clear favourite among students and lecturers, this bestselling book introduces the main theoretical models in a clear and accessible way before applying them to various stages of the life course. From infants to older adults, the author uses case studies and practice examples to bring social work methods, skills and principles to life.

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

The number one best-selling legal skills guide, covering all the practical and academic skills a student needs throughout their studies. Legal Skills is the essential text for students new to law, helping them make the transition from secondary education and equipping them with the skills they need to succeed from the beginning of their degree, through to final-year exams and dissertations. · Written in an accessible and friendly style, structured in three parts: Sources of Law, Academic Leg...

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout.

This Very Short Introduction describes the new field of cognitive neuroscience - the study of what happens in the brain when we perceive, think, reason, remember, and act. Focusing on the human brain, Passingham looks at the most recent research in the field, the modern brain imaging technologies, and what the images can and can't tell us.

A core text for psychology of criminal behaviour courses offered out of psychology and criminology departments nation-wide.