Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

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Covers the essential knowledge required to understand and develop skills in relation to professional judgement and decision making processes in social work practice

Learn how to think like an expert primary teacher and how to plan great lessons, using the knowledge, skills and evidence that can support fantastic teaching.

Health Promotion: Planning and Strategies has been a key pillar of our health list for many years.

This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.

This fully revised 2024 tenth edition of the leading textbook on the European Parliament systematically and clearly covers every aspect of how the Parliament is elected, its internal structures and procedures, its powers and how it relates to the other EU institutions. It is an essential guide for all those working in or with the Parliament, those hoping to work at the Parliament, students of the EU institutions, and political practitioners.

“a quintessential guide to the world’s only ele...

From the author of acclaimed national bestseller The Four Winds comes a haunting, heartbreakingly beautiful novel that illuminates the intricate mother–daughter bond and explores the enduring links between past and present.

A crucial read.' Marshall Goldsmith'A must-read.' Marcus BuckinghamChange and innovation are the cornerstones of dynamic and modern business. Or so we are told. Whether it’s a merger or re-org; a new process, policy, or IT “solution”; or reconfiguring the office layout, change has become the ultimate easy button for leaders, who pursue it with abandon and thereby unleash an endless torrent of disruption on employees.

The result is life in the blender: a perpetual state of upheaval, unce...

Take your practical management skills to the next level with Michael Armstrong's bestselling guide for managers, now in its 11th edition.

Every teacher knows them – the students who are continuously balancing on their chair legs or who prefer to hide in their hoodies all day long. These students are using all kinds of tricks to be able to stay focused, as they are under- or overresponsive to sensory input and trying to restore their balance.

Children who struggle with processing sensory input can experience a wide range of symptoms, including hypersensitivity to sound, sight and touch, poor fine motor skills and easy distract...