For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in t...

A Fun and Accessible Chemistry Program for All Students!

Living By Chemistry, Third Edition is an on-level chemistry program with an inquiry-based, activity-a-day approach. The program is grounded in NGSS standards and allows students to develop scientific-thinking skills and apply them to chemistry in the real world. Students learn chemistry in the same way that chemists work – by asking questions, collecting evidence, and thinking like scientists. The program includes a student edition an...

Through the use of varied case studies, this book explains and demonstrates how nurses can transform the ideals of person-centred care into reality for patients throughout their healthcare journey, in a variety of settings.

This timely book is a crucial resource on the rich diversity of African constitutional law, making a significant contribution to the increasingly important field of comparative constitutional law from a historically understudied region. Offering an examination of substantive topics from multiple jurisdictions, it emphasises issues of local importance while also providing varied perspectives on common challenges across the continent. Divided into four thematic parts, chapters cover a wide arra...

THE NEW YORK TIMES BESTSELLER AND SUNDAY TIMES, OBSERVER AND BBC HISTORY BOOK OF THE YEAR

FINALIST FOR THE ORWELL PRIZE FOR POLITICAL WRITING 2022

'Pacey and potentially revolutionary' Sunday Times

'Iconoclastic and irreverent ... an exhilarating read' The Guardian

For generations, our remote ancestors have been cast as primitive and childlike - either free and equal, or thuggish and warlike. Civilization, we are told, could be achieved only by sacrificing those original freedoms or, alternat...

Human Rights: Theory and Practice is a comprehensive, interdisciplinary text written by a global team of experts with coverage and content unrivaled by any other text on the market. With contributions from an international panel of experts, including political scientists, lawyers, philosophers, and policy-makers, this text is unmatched in its ability to provide students with a practical, comprehensive and 21st century perspectives on the theory, study and practice ofhuman rights. In addition ...

A substantially updated new edition of the essential text on financial modeling, with revised material, new data, and implementations shown in Excel, R, and Python.

Financial Modeling has become the gold-standard text in its field, an essential guide for students, researchers, and practitioners that provides the computational tools needed for modeling finance fundamentals. This fifth edition has been substantially updated but maintains the straightforward, hands-on approach, with an optimal m...

Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm's stakeholders' understanding that what they expect today ma...

The #1 most trusted evidence-based text in orthopaedic physical therapyThe definitive text for orthopedic students, Dutton’s Orthopaedic: Examination, Evaluation and Intervention delivers a logical, systematic approach to hands-on orthopedic treatment. This new edition offers the perfect balance in its coverage of the continuum of care, emphasizing the appropriate use of manual techniques and therapeutic exercise while outlining the correct applications of multiple adjuncts to the reha...

A principles-­level introduction that’s accessible to students of all majors, International Economics uses real-life applications to cover both the macro and micro components of international economics. The text illuminates economic institutions and policies, as well as recent developments in the global economy, without requiring the use of higher-­level math.

The 8th Edition includes a number of enhancements, such as updated tables and graphs, new case studies and revised discussion of r...