'Redefining the Role of the Community Interpreter' questions the traditional notion of 'role' that is so often taught on interpreter education and training courses and, more often than not, prescribed by the Codes of Ethics/Practice/Conduct published by institutional users and providers of interpreting services. By examining the nature of face-to-face interactions and drawing on the most recent research into community and public service interpreting, the authors propose and describe a wholly ...

For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concep...

Want to know how to influence other people's behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's...

Conditional Design is the sequel to Operative Design. This book will further explore the operative in design in a more detailed, intentional, and functional manner. Spatially, the conditional is the result of the operative. Both terms work together to satisfy a formal manipulation through a set of opportunities for elements such as connections and apertures. The conditional starts with investigating not only ideas of circulation and light but also how volumes relate to the ground. These manip...

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out.

In The...

Nederlandstalige sprekers van het Engels maken geregeld fouten in de Engelse grammatica.

Principles and Pitfalls of English Grammar gaat uit van het idee dat als je de overeenkomsten en verschillen tussen het Nederlands en het Engels beter kent, je de valkuilen makkelijker kunt vermijden.

Principles and Pitfalls biedt een duidelijke en gebruiksvriendelijke uitleg van de Engelse grammatica, die door oefeningen wordt ondersteund. Bovendien wordt de lezer attent gemaakt op verschillen tussen fo...

We live in a world defined by urbanization and digital ubiquity, where mobile broadband connections outnumber fixed ones, machines dominate a new "internet of things," and more people live in cities than in the countryside. In Smart Cities, urbanist and technology expert Anthony Townsend takes a broad historical look at the forces that have shaped the planning and design of cities and information technologies from the rise of the great industrial cities of the nineteenth century to the presen...

Throughout the history of business employees had to adapt to managers and managers had to adapt to organizations. In the future this is reversed with managers and organizations adapting to employees. This means that in order to succeed and thrive organizations must rethink and challenge everything they know about work.

The demographics of employees are changing and so are employee expectations, values, attitudes, and styles of working. Conventional management models must be replaced with lead...

Ideal for network engineers involved in building a data center, this practical guide provides a comprehensive and technical deep-dive into the new Juniper QFX5100 switching family. You'll learn how the Juniper QFX5100 enables you to create simple-to-use data centers or build some of the largest IP Fabrics in the world. This book is chock-full of helpful technical illustrations and code examples to help you get started on all of the major architectures and features of Juniper QFX5100 switches,...