What's more important to a story: a gripping plot or compelling characters? Literary-minded novelists argue in favor of character-based novels while commercial novelists argue in favor of plot-based stories, but the truth of the matter is this: The best fiction is rich in both.

Enter Plot Versus Character. This hands-on guide to creating a well-rounded novel embraces both of these crucial story components. You'll learn to:

Create layered characters by considering personality traits, natural a...

This book offers an introduction to the archaeology of the Islamic world. It traces the history of the discipline from its earliest manifestations through to the present and evaluates the contribution made by archaeology to the understanding of key aspects of Islamic culture. The author argues that it is essential for the results of archaeological research to be more fully integrated into the wider historical study of the Islamic world.

Organising the book into broad themes allows a focus on ...

Ibn Sina - Avicenna in Latin - (980-1037) played a considerable role in the development of both eastern and western philosophy and science. His contributions to the fields of logic, natural science, psychology, metaphysics and theology and even medicine are difficult to overstate. The great Islamic philosopher al-Ghazali thought that if one could show the incoherence of Avicenna's thought, then one would have shown the incoherence of philosophy in general.

No other author is directly cited by...

Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

The ultimate guide to visual storytelling! How to make the audience feel the story while they are reading the story. Using his experiences from working in the comic book industry, movie studios and teaching, Marcos introduces the reader to a step-by-step system that will create the most successful storyboards and graphics for the best visual communication. After a brief discussion on narrative art, Marcos introduces us to drawing and composing a single image, to composing steady shots to draw...

Keeping Faith in Practice is an addition to SCM's growing Practical and Pastoral Theology list. Most books in this field are written by authors from various Protestant backgrounds. Catholic teachers in this field are frequently asked by colleagues for suggestions of Catholic resources, and find themselves at a loss.

The central subject of this book is an exploration of how theology engages with the dimension of practice in the life of the Church and contemporary society and culture. The book ...

Jump into the HPLC adventure! Three decades on from publication of the 1st German edition of Veronika Meyer's book on HPLC, this classic text remains one of the few titles available on general HPLC aimed at practitioners. New sections on the following topics have been included in this fifth edition: Comparison of HPLC with capillary electrophoresisHow to obtain peak capacityvan Deemter curves and other coherencesHydrophilic interaction chromatographyMethod transferComprehensive two-dimensiona...

In Hello Everybody! a bestseller in his native Holland, Joris Luyendijk tells the story of his five yearsas a reporter in the Middle East. Young and inexperienced but fluent in Arabic, he speaks to stone throwers and soldiers, taxi drivers and professors, victims and aggressors chronicling first-hand experiences of dictatorship, occupation and war. But the more he witnesses, the less he understands and he becomes increasingly aware of the yawning gap between what he sees on the ground and wha...