Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you:Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN...

With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...

Like children themselves, development is dynamic. In the chronologically organized Child and Adolescent Development: Lives in Context, award-winning author Tara L. Kuther frames development research in real-life contexts, including gender, race and ethnicity, socioeconomic status, and more. Kuther presents highly relatable examples, vivid cross-cultural stories, and Lives in Context video case studies of real individuals, consistently prompting students to reflect on chapter content with What...

This book prepares today's readers to successfully navigate our increasingly global community, introducing communication skills and concepts that will enable readers to interact successfully with different cultures and ethnic groups. Jandt offers unique insights into intercultural communication, at home and abroad, through an emphasis on history, culture, and popular media.

This book identifies the mindset, processes, and actual behaviors that contribute to successful reform efforts and provide school leaders with concrete tools enabling them to be more effective.

This is a book about collaboration by education professionals on a global scale by first establishing the need for it then outlining how that collaboration can be created.

The Challenge of Change is everyones favorite phrase these days. And for good reason. Never has the need been greater in education for reform that results in both individual and societal benefits." —From the Introduction A cohesive, multi-level approach for sustainable educational reform!With practical insights and critical analysis, this completely revised edition of The Challenge of School Change sheds new light on the widely discussed topic of school change and analyzes the concept ...

Written using clear language this book shows how health promotion can be implemented while drawing on the main theories, models and evidence that inform practice. The book covers essential topics like lifestyle changes, health screening and patient education.

Mapped to the 2018 NMC Standards and filled with real life scenarios and activities, this book develops students' competence and confidence in managing the care of critically and acutely ill patients.

In this companion to Better Behaviour, Jarlath O'Brien combines insights from his own experience of improving behaviour in schools, research and policy in a practical guide to support current and aspiring school leaders.